Lynk & Co Brand to Do without Dealerships, Sell “Smartphones on Wheels”
Last week we told you about the Lynk & Co 01, the compact SUV which’s set to be the first type through Chinese automaker Geely’s completely new millennial-aimed subsidiary. although the completely new cars are only part of the story. The newly introduced brand is actually also announcing plans for dealer-free sales along with car-sharing capability.
The sales plan is actually definitely following Tesla’s lead, a fact acknowledged by Lynk & Co senior vice-president Alain Visser. The plan is actually to offer only direct sales in most major territories, including throughout the United States.
“We’re learning through what Tesla has been doing there,” Visser told us at the launch of the brand in Gothenburg, Sweden, home of Volvo—also a Geely property. “the item’s not easy, along with we know which because Tesla is actually a ‘home’ brand the item has an advantage. We know we will face problems, although we are starting through scratch along with—at the end of the day—our type will create employment.”
Visser claims the savings are potentially enormous since Lynk & Co types will be built in China along with sold directly through a combination of online along with “nontraditional” retail. We’re imagining lots of pop-ups at shopping malls. The brand also is actually considering following Tesla’s lead by paying existing owners for referral sales.
“The average distribution cost inside the auto industry is actually around 25 percent of the value of a car, along with which’s conservative,” Visser said. “With our type, we can take out half of which along with offer a top-quality, well-equipped car at the level of a volume brand.”
Buyers of Lynk & Co cars won’t have to spend too long on the configurator. The company says the item won’t be offering option packs or, indeed, much choice beyond shade along with powertrain. We’re told which standard specification will be generous along with which owners will be able to customize their cars digitally, both by reconfiguring the main touchscreen display inside the center of the dashboard along with by downloading apps. Visser told us, “Think of the item as a smartphone on wheels.”
various other automakers are already doing This kind of, although Lynk & Co claims to be the first which will allow third-party development of apps for its cars’ Linux-based operating system; the company will be releasing an application programming interface (API) to allow these to be created. Apps will potentially work that has a standard shareable lock system, through which vehicle owners could give time-limited access to their cars to various other people through encrypted digital keys which can be used to unlock the vehicle using a mobile phone.
“which means a dry-cleaning company could deliver your clothes to the back of your car while you’re away,” said David Green, Lynk & Co’s chief digital officer. “Or you could have your car taken away to be serviced directly through the office or even through outside your house while you’re still asleep.”
This kind of also means the item will be possible to share cars, or even rent them out for a limited time. Lynk hasn’t decided whether the item will enter This kind of market directly, although Visser said he regards Lynk & Co as selling “mobility rather than cars. If a customer wants to buy a car directly we won’t say no, although which’s not what we will communicate primarily.” Green also compared the company’s business type with the way consumers buy cell phones—“every two years you just get a completely new one”—suggesting a type which will be built more on leasing than on sales.
Closer examination suggests which there are actually two different business types in play, with the one for Lynk & Co’s home market in China being far more conservative. Dealer-free sales along with the ambition of attracting younger buyers—the official launch party probably had the earth’s highest concentration of hipsters—are missions for Western markets. This kind of is actually where Lynk & Co will effectively harvest the credibility the item will need to be taken seriously in China, where a company spokesman admitted vehicles still will be sold through more conventional channels.
“The hurdle is actually which the Chinese don’t trust their own products yet,” Visser said. “For me, we’re exactly the same as Volvo, a European brand owned by a Chinese company, designed along with engineered in Sweden.”
- Volvo Owner Geely Launches Lynk & Co Brand, along with the item’s Headed to the U.S.
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- Volvo S60 Inscription Test: The Long-Wheelbase S60 Comes through China
We believe the plan is actually to make four separate types, with at least two of these going on sale when the brand is actually launched later next year in China, along with in 2018 inside the United States along with Europe. In addition to the 01 SUV, there will be a sleeker crossover, a conventional sedan, along that has a swoopier four-door coupe. There will be more, though. Visser confirmed which the pure EVs the brand is actually also committed to are likely to be distinct types without gasoline siblings along with also said he has longer-term aspirations to create a smaller, Mini-sized car.