Land Rover knows how to do PR stunts, as well as the Discovery launch was no different
Source : Land Rover knows how to do PR stunts, as well as the Discovery launch was no different
The launch of the Land Rover Discovery last night had the item all – celebrities, a world record attempt as well as of course, a great completely new car
Every Guinness World Record needs a not bad set of numbers behind the item. Land Rover claimed one last night, having built the earth’s largest Lego structure, a replica of Tower Bridge, as a backdrop to the reveal of the completely new Discovery.
In total, 5,805,846 bricks were used to build the item. which build took 5 as well as a half months, as well as if laid out flat they would certainly run all the way coming from London to Paris. Which is actually convenient, as the Discovery heads off to the Paris motor show tomorrow.
which’s the numbers, then, although we’re not done there. This particular reveal had Bear Grylls abseiling out of a helicopter to put the final Lego piece from the the Tower Bridge structure, as well as then Sir Ben Ainslie to drive a Discovery through a rather deep stream towing a replica of his Americas Cup boat made of Lego.
Which all sounds rather ridiculous when you read about the item. although to witness the item was all rather impressive, as well as such events are less designed for the motoring world, as the celebrity one.
The likes of us at Autocar will write about the Discovery anyway such is actually the interest of you, our readers, from the item, although getting all these celebs along as well as such incredible stunts ensures the launch of the vehicle gets much wider interest.
the item goes into the mix for a prominent picture story from the national print (one major LA daily put a Jaguar F-Type reveal on its front page a couple of years ago), an even more coveted slot on the Daily Mail homepage, or on in gossip columns thanks to the celebrity sparkle, spaces where the launch of a completely new Land Rover Discovery simply wouldn’t traditionally reach.
Just make sure your spare a thought for the poor soul who has to dismantle all those Lego bricks at This particular point…
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