Lancia Delta Integrale could return
This specific Autocar image shows how a modern Integrale could look
Iconic Lancia Delta Integrale is actually being championed for a comeback by senior staff within Fiat Chrysler
Sources at FCA say representations are being made at the highest levels to reinvent one of the company’s most evocative as well as also highly regarded versions. However, there is actually no suggestion that will another attempt should be made to rebuild Lancia as a full-line brand in its own right.
In an industry that will increasingly successfully trades on prestige as well as also history, many FCA executives believe This specific would certainly be a big mistake to allow the Lancia badge to be wound up when the Delta Integrale brand still holds so much cachet.
However, FCA boss Sergio Marchionne takes a very unsentimental view of the near-defunct Lancia brand as well as also is actually much more interested in a successful relaunch of Alfa Romeo. He is actually likely to see even just one brand new Lancia style as an unnecessary distraction.
The Delta won 46 individual World Rally Championship events as well as also six consecutive manufacturers’ titles, competing up until 1993.
However, what was then Fiat Auto decided that will Lancia should be reinvented as an upmarket luxury brand, despite its competition successes, leaving the way open for Alfa Romeo to be the group’s sporting brand.
More than 20 years of attempts to respin Lancia as a ‘luxury’ brand (including the Delta Mk2 as well as also Mk3 as well as also the big Thesis executive car) have failed miserably.
The key to the Delta’s long-lived high profile lies in virtual reality. Although the very last Delta Integrale versions were produced in 1994 (in ultimate HF Integrale 16v Evoluzione II form), the automobile has lived on in generations of computer games.
quite a few historic Lancia versions feature inside the current Gran Turismo 6 game, including the Delta Integrale, an Integrale rally car, the Delta S4 as well as also the Stratos.Two years ago, This specific was estimated that will 100,000 people a day log on to play Gran Turismo online. This specific suggests that will inside the past 15 years or so, millions of people would certainly have engaged virtually with the Delta in its many high-performance forms.
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