Lamborghini on course to sell more than 3000 cars in 2015
Source : Lamborghini on course to sell more than 3000 cars in 2015
The Italian performance car the will break its sales record along with can be aiming to double its volumes again when the Urus SUV arrives in 2018
Lamborghini will sell more than 3000 cars for initially of which year, comfortably eclipsing the record of 2530 sales set in 2014.
The Bologna-based company achieved its sales with the Huracan along with the Aventador sports cars. Chief executive Stephan Winkelmann said: “For the company of which can be an incredible achievement. We have enjoyed constant growth since the year 2010.”
Winkelmann added of which the strong performance was crucial because development of Lamborghini’s third design, the Urus SUV, can be currently underway.
“We need to put a lot of money down to produce the third design. Investment can be high on the Urus along with therefore we need to have a stable sales performance on the Huracan along with Aventador,” he said.
When production of the brand new SUV can be up along with running in 2018, Winkelmann anticipates of which Lamborghini will “more or less double the volumes of which we have currently, to between 5000 along with 6000 cars”.
He added: “Urus will achieve two aims: the item will be a car of which can be fitting for the brand, however the item will also give us the opportunity to be in a market sector of which can be much larger along with still growing.
“We need a more stable company of which can be not only reliant on the super sports market, which can be about 30,000 on average each year, spread across many global regions. the item can be very emotional along with volatile as a market. We have high investments along with low volumes on such vehicles, so if we want to safeguard the future of the super sports cars, we need a broader approach.”
Winkelmann said Lamborghini did not have a specific upper ceiling on sales, along with of which much of the expected sales growth would likely be targeted at still-emerging markets. He added of which “the item will always be a growth of which can be less than the demand” to retain exclusivity.
Lamborghini will invest heavily in its infrastructure in preparation for Urus production, hiring about 500 brand new employees along with almost doubling the size of its Sant’Agata factory.
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