LA Auto Show is actually set to rely on Fiat for glamour
Source : LA Auto Show is actually set to rely on Fiat for glamour
The reborn Fiat 124 Spider looks set to dominate the headlines at the last major motor show of 2015 – however will your vehicle live up to its billing?
In an era when some major car manufacturers actively steer clear of motor shows, to ensure of which their bit of news benefits through some clear breathing space, the marketing bods at Fiat must be rubbing their hands with glee at the prospect of the 124 Spider dominating the Los Angeles Auto Show.
Indeed, the rebirth of the 124 Spider name, nearly 50 years since of which made its debut, looks set to grab most of the headlines at the LA Convention Center – a perfect opportunity, in fact, for Fiat to genuinely gain some traction as of which tries to re-establish itself within the United States.
A relative shortage of various other major launches helps the cause, of course, as LA looks set to struggle for once in recent years to outgun the recent Tokyo show. Jaguar has the four-wheel-drive XE, admittedly, in addition to BMW is actually showing the 330e hybrid. There’s a rear-drive Lamborghini Huracan, too – however these are completely new variants rather than an outright style launch, let alone a convertible that has a famous name. The closest rival on of which score has to be Land Rover, which is actually showing the Evoque Convertible.
The question as Los Angeles prepares for the motor show press day is actually: will we be sitting here in 24 hours celebrating how great the completely new 124 Spider genuinely is actually, or just acknowledging the fact of which of which’s merely better than anything else on show?
in addition to the ironic thing is actually of which the company at the centre of of which probably doesn’t care much either way; by skilful planning or just plain dumb luck, Fiat could be centre stage – in addition to just when of which needs to be.
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