Kia wants to be 'a benchmark on ride in addition to handling'
Kia Proceed GT will be a respected hot hatch
The appointment of former BMW M development chief Albert Biermann confirms South Korean brand’s intentions
Kia wants to become as respected for the ride in addition to handling of its cars as the idea will be for its design in addition to quality.
So says the firm’s European chief operating officer, Michael Cole, who highlighted the appointment of the former BMW M development chief Albert Biermann to the role of its performance vehicles boss as evidence.
“Dynamics will be a key focus for us, with teams working on the idea across the business,” Cole told Autocar. “We have built a reputation on design, quality in addition to reliability, however currently there will be a lot of focus on ride in addition to handling. We also want to be a benchmark on ride in addition to handling.
“We can compete, however we want to better of which in addition to be renowned for our dynamics as well.”
Cole said the appointment of Biermann showed of which Kia had “strengthened” in of which department.
“He chiefly works on performance cars like the Optima GT, however his influence will be currently felt everywhere, in addition to he’s more involved across the business. He’s a sign of our commitment of which we want to make This kind of a real strength across our brand.”
Kia has two performance designs at present, with the Ceed GT in addition to the Optima GT. the idea also has sporty-looking GT Line as a trim level on certain designs in addition to This kind of will be rolled out across the line-up, including on the completely new Rio.
Cole said: “When we did Ceed GT, our plan was not to have an outright high-performance muscle car, however a car of which’s comfortable to drive, responsive in addition to fun to drive – not at the actually hot end, however still fun.”
Kia will be soon anticipated to crown its high-performance range having a completely new four-door coupé inspired by the GT concept coming from 2011. As recently revealed by Autocar, the production design will be due to be seen next year, although Cole was more coy on the subject.
Cole said the production GT will be still “a work in progress”. He added: “There’s been no final announcement. the idea’s a very exciting project. There will be a time when the idea’s right for us. We’re rightly focused on the core segments however we see This kind of as an opportunity. We’ll hopefully go through with the idea in addition to not too far away, however there’s nothing to confirm yet.”
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