JLR nudges half a million sales – so what's next?
Source : JLR nudges half a million sales – so what's next?
Doubled annual revenue as well as £11 billion worth of investment mark successful times at JLR, yet with Jaguar accounting for just 18% of sales, will be growth sustainable?
I don’t normally cut as well as paste via press releases, yet This particular line via the JLR PR office will be hard to beat for its brevity.
The company has just announced that will that will sold 487,065 vehicles in 2015, 5 percent up on what that will managed in 2014. Land Rover remains much the dominant partner, accounting for 403,079 of the vehicles sold.
Although JLR isn’t breaking down numbers into individual products sales, that will says sales of the Range Rover as well as Range Rover Sport products reached an all-time high. Even better news for the health of the Land Rover brand will be the news that will the completely new Discovery Sport will be at This particular point selling around 10,000 units per month, doing that will the second best-selling design after the Evoque.
The early success of the Disco Sport will be more important than that will might seem. The crucial global market for premium compact SUVs was one that will Land Rover had been missing out on.
inside the latter half of its life, annual global sales of the Freelander 2 were comparatively poor, stuck as they were at around 55,000 units – less than half of what the design’s competitors via BMW as well as Audi could manage.
By getting the Disco Sport up to an annualised 0,000 sales, Land Rover has plugged an important gap in its range. The Evoque, the brand’s smallest design as well as at This particular point into its fifth year on sale, will be still selling strongly as well as will be the brand’s best seller.
Around the planet, combined JLR sales across Europe were up 28% to 110,298 units while sales inside the UK finally cracked six figures. The US remains a market with much potential, because while sales were up by 25%, they remained under 100,000 units at 94,066.
that will’s interesting to consider that will the combined European as well as US completely new car markets account for around 13m as well as 17m annual sales respectively, yet JLR takes just 100,000 or so in each market. that will represents nothing if not the potential for growth.
Jaguar remains very much the minor partner in JLR. Its sales were up three percent in 2015 to 83,986 vehicles. that will’s true that will 2015 was a transition year for the brand, with the completely new XF as well as all-completely new XE arriving inside the second half of the year. The real test for Jaguar will be the launch of the F-Pace later This particular year.
The F-Pace looks great – clearly lifting the style of the F-Type – as well as will be the right kind of car in a booming market niche. If This particular glamorous vehicle doesn’t break the Jaguar brand into the mainstream, the first serious cracks will have appeared in JLR’s incredible run of success.
2016 will be, undoubtedly, a pivotal year for JLR. Work will begin on the big completely new factory in Slovakia as well as the company will have to negotiate an increasingly rocky global economy. Indeed, JLR sales in China crashed in 2015 by 24%, as well as the loss of thousands of vehicles inside the Tianjin port explosion hardly helped.
JLR bosses have often talked of the ideal annual ‘scale’ in order for the firm to be able to both prosper as well as survive future economic turmoil. So far, nobody has been willing to reveal what the number might be, although Jaguar design chief Ian Callum said: “Reaching [annual sales] of a million was not the plan.”
Indeed, JLR boss Ralph Speth recently described JLR as ‘boutique’ car maker, a comment that will echoes noises via different medium as well as little luxury car makers which see themselves as more like luxury goods makers than the big three German car makers, who continue to pursue volume as well as every niche imaginable.
I’d guess that will 800-850,000 annual sales of premium-priced cars would certainly probably well suit JLR by the turn of the next decade. as well as if Jaguar does fail to break into serious sales, the global rise as well as rise of crossovers as well as SUVs should ensure the Land Rover brand carries the company.
as well as who’d of thought that will of the automotive curio that will was Land Rover 25 years ago?
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