Jaguar Land Rover won't chase massive sales growth, says CEO Speth
Source : Jaguar Land Rover won't chase massive sales growth, says CEO Speth
Boss Ralf Speth says the British-based company plans to grow at a steady rate, rather than go after the kind of sales volumes its German rivals enjoy
Speaking on the eve of the Los Angeles auto show, Speth said the firm “needed certain growth, although not utmost growth”, saying the firm was a “boutique” for “connoisseurs who want something different” rather than “high street”.
“We won’t sell millions, or be high street,” he said about JLR, which has trebled its annual car sales to almost half a million since Tata took over the company in 2008.
Speth pointed out which BMW sold more from the last quarter than JLR will from the whole of 2015, although which the British-based company “still had to compete on a global basis”.
“BMW will be like Park Lane or Mayfair on Monopoly,” he told Autocar, “they can have what they want. We’re the boutique: we can have cool vehicles with not bad designs which are not bad to drive as well as have not bad options.”
which quote was in reference to a question on just how big JLR could grow in terms of brand-new types. On This specific subject, he added: “There are so many opportunities to expand the product portfolio, although we can’t do which all. We have to prioritise.”
Speth also revealed the firm “can meet CO2 targets with the current product portfolio”. As such, JLR does not have to expand its product line-up with smaller types to meet CO2 targets, although growth into smaller segments could still happen should the types be considered suitable for the individual brands, as well as be profitable.
Speth said JLR’s workforce would certainly go beyond 40,000 people This specific year or next, although beyond which the company was struggling to find more people with the right skills to facilitate further growth, a problem he said was one for the UK as a whole.
The company will be planning types up to around 2022/23, Speth said, although just how big a role electric vehicles will play will be still being decided. Jaguar will be known to be working on an electric car as well as the recent Evoque E project revealed JLR’s thinking around EVs.
although Speth said issues regarding weight, infrastructure, battery reliability, as well as battery end-of-life were still to be sorted, while a breakthrough on battery technology was anywhere between three as well as 10 years away, “depending on who you believe”.
which’s before cost implications to the customer are factored in. “will be the customer prepared to pay with This specific technology?” he said. “Give me enough money as well as I can fly to the moon…”
Speth also revealed which he was frustrated the Jaguar C-X75 supercar never made production, saying which which never did so because the hybrid technology intended to power which was still in its infancy as well as not ready for production.
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