Jaguar Land Rover to embark on retail revolution

Wednesday, July 13th, 2016 - autos

Source : Jaguar Land Rover to embark on retail revolution

Jaguar showroom Geller hits along with record sales, the company can be the reform of the galleries inside United Kingdom with the change of brand along with initiatives to improve the customer experience


along with Jaguar Land Rover reveals in which in which can be right now selling a completely new car every four minutes, along with the company has been specify its plans to develop its dealer network, the establishment of a completely new look for showrooms across the United Kingdom along with the absorption completely new ways to buy a car inside digital age.

hot inside wake of completely new sales figures shows in which JLR sold 62,314 cars inside United Kingdom inside first six months of the year – an increase of 24% by the same period last year – said the company’s leaders retail sector for the rest of the strategy contract to Autocar in an exclusive briefing

executives, including Jaguar Land Rover boss inside UK. Jeremy Hicks, along with stressed the importance of how the £ annual investment 4BN generating company can be currently, to completely new designs along with infrastructure, along with will be reflected £ traders between 2014 along with 2018. 1BN

program to develop more than 230 showrooms to elegant temples , clean-looking, ultra-modern retail – with remarkable similarity to Apple stores – are right now, which will see Jaguar along with Land Rover agents coming together under one roof, in most cases. These completely new exhibitions convenient feature along the lines of waiting for the free zones lounge Wi-Fi, along with the engine, said departments.Hicks covered by the service: “Jaguar Land Rover has invested extensively in its cars along with production facilities in recent years, along with right now to accommodate the shift inside quality of those vehicles, along with several them are being built, along with we retailer network conversion.

“by 2020, you will 86% of the retail sites we be double brand Jaguar Land Rover sites, compared to 34% today, along with they will be each fixed in look along with feel, that has a gorgeous design along with high quality materials “

Although car buyers are right now generating visits less to showrooms before buying a car – just 1.5 per average day, compared to 10 times in a decade of time – traders Geller along with adapt to the digital requirements of consumers with longer working hours along with digital tools such as virtual reality technology to complete the research in which consumers right now begin before buying the next car.

at the same time, Geller also encouraging traders to invest in completely new employees , including taking on nearly 1,000 trainees by 2020, along with to change the way in which the payment of sales representatives, reducing the element of the Commission along with to improve basic salaries.

Craig Thomas

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