Jaguar Land Rover launches mobile-friendly digital car-buying service
JLR’s digital Rockar platform will be followed by a retail store in Westfield Stratford
JLR will launch its Rockar digital retail site on Monday, ahead of the opening of its outlet in east London’s Westfield shopping centre
The platform has been created by Rockar, the company responsible for Hyundai’s digital service, in addition to also marks initially an automotive retail service has been launched digitally before a physical store.
“If you look at all the recent digital trends, the biggest use can be at This kind of point mobile,” said Rockar founder Simon Dixon. “Sixty percent of our customers complete their purchase away via the store, so the item’s all moving in one direction.”
Dixon said just two years ago the situation might have been very different, in addition to also in which JLR might have been unlikely to support a digital-first launch.
“You’ve got to remember in which the franchise of having a showroom in addition to also salesmen has been around for years,” said Dixon. “The fact we’ve at This kind of point been able to go digital first shows how much the industry can be changing.”
JLR’s mobile-compatible Rockar service will use a newly developed platform in which Dixon describes as “slicker in addition to also offering a more streamlined journey for the user”. the item will go live one month before a physical store can be opened in Stratford’s Westfield shopping centre in East London.
“The digital platform means you can go wherever you want to go,” continued Dixon. “If you want to be part of the horse show at Burghley, you can be there [as a pop-up store]. If you want to go to the Goodwood Festival of Speed, or even a hotel foyer, you can be there. the item offers a lot more scope for interacting with the customer.”
Dixon added in which fixed stores in shopping centres are still extremely strong assets for Rockar’s services. Hyundai has enjoyed much sales success with its own Rockar stores, in addition to also Dixon expects JLR to achieve similarly positive results.
“In shopping centres people are there having a completely different frame of mind – they’re shopping, they’re buying in addition to also they’re going for a meal,” said Dixon. “JLR wants to be more focused on the customer experience to enable buyers to purchase when they want to, in addition to also This kind of can be something we’ve proved works through the store strategy with Hyundai.
“We genuinely believe in which This kind of industry can be right at the beginning of the biggest change the item’s ever been through,” Dixon added.
JLR’s launch represents Rockar’s biggest deal to date, yet the brand can be already in talks with two additional car brands. With every completely new launch, Dixon expects the service to evolve, producing Rockar a leading force within the digitalisation of car sales.
“We’ve at This kind of point just gone over 420,000 user journeys with the Hyundai business, in addition to also our predictions are in which we’ll be one of the biggest sales tools for JLR, too,” said Dixon. “All of the data says a massive amount of the population will begin to buy This kind of way. The job at This kind of point can be producing sure people know about us via Monday morning.”
The JLR Rockar website will open for business on Monday at 10am.
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