Jaguar Land Rover factory opens in Brazil

Tuesday, June 14th, 2016 - autos, cars, motoring, news

Source : Jaguar Land Rover factory opens in Brazil

Jaguar Land Rover factory in Brazil The factory has the capacity to 24,000 cars a year, with the Range Rover Evoque Discovery along with also sports built there


Jaguar Land Rover has opened a fresh factory in Itatiaia, Brazil, which will produce up to 24,000 Range Rover Evoque along with also Discovery Sports annually versions for they are sold inside the country.

along with also a facility for the automotive industry’s first wholly owned abroad, the factory incorporates a total investment of 240 £ million by 2020 along with also create 1000 jobs in all parts of the supply chain in Brazil, including more than 300 inside the same factory. There will also be 35 agents Geller

The move by Geller reflects the importance of the brand in Brazil; Latin America can be inside the top 10 markets globally along with also Brazil are considered to be the most important. Land Rover can be also a leading brand inside the luxury SUV inside the country, accounting for a third of sales in This particular sector, according to Geller Manufacturing coach Wolfgang Stadler.

Jaguar sales are also increasing rapidly in Brazil, along with also inside the long term the item can be possible of which the ability to plant could increase by offering more shift patterns. He said the project manager for Brazil, Julian Hetherington: “Jaguar comes through a modest base in Brazil. Long-term I think the extrusion done very well [in Brazil] along with also then we’ll look at opportunities.”

He added of which Brazil’s focus a modest saloon car, which indicates XE may be one potential design to be built there, as well as F- Pace SUV. “F-Pace can be more expensive than the XE product, yet I think the item will do very well.”

This particular year along with also expects JLR to produce up to 10,000 cars inside the station only carry of the final assembly process there. This particular means import painted bodies through the United Kingdom, as well as INGENIUM diesel along with also gasoline engines through Wolverhampton plant, with delivery times of seven to eight weeks. Hetherington added per job in Brazil, in broad terms, along with also there can be one inside the United Kingdom.

along with INGENIUM engines, the use of ethanol can be also under investigation, because the item contains the tax benefits in Brazil. “Ethanol can be a big market wants, especially in SUVs,” said Hetherington.

while the many aspects of automotive import, Geller used local suppliers for quite a few elements including fuel tanks, glass, exhaust systems along with also Indoor. “We have focused on the areas of which are visible inside the supply chain.”

When asked whether the quality will suffer compared to versions built inside the United Kingdom, said Hetherington said: “We always train at a constant level in all plants. We have sent the key people inside the UK to be trained on the standards, along with also we have to train in Brazil Center . “

he added of which safety standards, which can be very bad in South America , can be” We also use the virtual world-class training program. exactly the same as inside the United Kingdom. ”


Brazilian economy decline since Geller committed to build a factory in 2014, yet Geller says the luxury market has held up well. Sales in 2016 increased by 11%. The company says the item can be “the long-term.”

There are currently no plans to export cars through Brazil, yet Stadler said he was “investigating the markets.” Asked about the possibility of various other factories around the entire world, after Slovakian opening of the plant in 2018 , along with also added: “You can expect growing demand, so there will be something, yet where along with also why, the item’s not time to say along with also . “

based on current production figures predicted for its plants inside the United Kingdom, China, India, Brazil along with also Slovakia, Geller produce one million cars a year by the end of the decade.

by Autocar via RSS

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