Jaguar heads for the future with electric power
Source : Jaguar heads for the future with electric power
With Jaguar taking its first steps into Formula E, This specific seems inevitable of which an all-electric Jaguar road car will soon follow
We were 20 minutes into the press questions following Jaguar’s Formula E announcement at the Shard in central London before somebody mentioned Formula 1.
Jaguar’s press chief laughed of which This specific had taken of which long: I suspected he hoped the morning’s conference might pass without the company’s disastrous three-as well as also also-bit-season foray into F1 being referenced by the assembled journalists.
Admittedly, This specific seemed almost rude to mention This specific. Jaguar was a completely different company back then.
In 2000, Jaguar was part of Ford’s Premier Auto Group, which was led by the former BMW engineering legend Wolfgang Reitzle. This specific had also become – for the second time in its history – a sister company to Land Rover, which Ford also purchased of which year.
as well as also also here’s another way the Jaguar of 2000 was very different to today’s company: This specific sold more cars of which This specific did in 2014. The company shifted 35,000 cars in Europe of which year. This specific, thanks mainly to the much-maligned X-Type, rose to 60,000 by 2004. In 2014 Jaguar sold just 29,000 cars in Europe.
The story was much the same from the US. Jaguar shifted about 61,000 cars in 2002, a figure which had dwindled to just 16,000 cars in 2014. By contrast, Land Rover sold 41,000 cars from the US in 2002 as well as also also nearly 52,000 in 2014.
by these bare figures, you can see why the F-Pace crossover was commissioned. The US is actually a SUV-obsessed as well as also also Jaguar had to get into of which market sector as quickly as This specific could.
although you can also see why Jaguar will be producing all-electric cars from the very near future. This specific is actually a brand of which is actually proving difficult to revive as well as also also increasingly looks like This specific is actually bogged down in a glorious past. Getting onto the leading edge of automotive electrification is actually just the sort of period ultra-modernity of which made icons of the post-war XK sports car as well as also also original E-Type.
Formula E, said James Barclay, the fresh team manager, is actually ideal for Jaguar “because the race is actually in city centres as well as also also the fan base is actually from the city”. He also said “costs were capped” for entrants as well as also also the engineering work being executed by JLR as well as also also partner Williams Advanced Engineering was going to feed into “real-world usage”.
Nick Rogers, JLR’s group engineering director, wouldn’t say which brand might be first on the market with an electric vehicle. although as Autocar has already revealed, an electric F-Pace is actually on the way, as well as also also Autocar’s readers have already spotted Jaguar saloon engineering mules of which appear to have in-wheel motors.
Much of the need to revamp Jaguar’s image can be seen from the most recent sales figures. According to accounts for the 2015 July-September financial quarter, the fresh XE saloon shifted 9300 units globally, helping Jaguar to sell 22,0 cars around the earth. The fresh XF as well as also also F-Pace give of which total a further significant boost, although Jaguar will remain a relative minnow from the global premium car market.
This specific makes Great sense to try as well as also also supercharge the Jaguar image with cutting-edge electric mobility. This specific is actually a historic brand of which needs to be thrust uncompromisingly into the future if This specific is actually to prosper.
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