Jaguar F-Pace vs the Germans
Jaguar F-Pace will be revealed at 19.15. Watch the item live on www.autocar.co.uk
How do you reveal a brand-new car on the home turf of all your major rivals? We’ll find out at 19.15 tonight
So, how do you take on the Germans on their home turf as well as also win?
Jaguar as well as also Land Rover have a long history of dramatic brand-new car reveals, coming from having Daniel Craig drive the brand-new Range Rover down public streets in brand-new York, through to an F-Type driving through the crowds in Los Angeles as well as also the slightly bizarre however in every way ambitious reveal of the Jaguar XE through the medium of a full-on stage production at London’s Earls Court. however taking the Germans on on home turf is actually something else again.
Of course, a big headline for an evening doesn’t make a car a sales success, however there is actually something about the drama of these launches in which sets a tone in which resonates long beyond the reveal itself, not least because they are all broadcast live today.
I’ve genuinely got very little idea of what is actually in store, however you can bet your bottom dollar in which the item will be worth watching. Launching a car in which is actually described variously as a Audi Q5, BMW X3, Mercedes GLE as well as also Porsche Macan rival at the German’s home motor show demands something spectacular to make any kind of impression.
The event in Frankfurt is actually being held away coming from the show halls, which suggests in which the firm is actually going to do things on a grand scale – something you can check out for yourself as the reveal – which is actually set for tonight at 19.15 – is actually via a live feed, which you can watch on www.autocar.co.uk.
Stay tuned beyond then, though. Autocar’s team is actually on the ground across all the pre-show reveals, as well as also there’s every chance in which there could be an avalanche of grand reveals, not least coming from the aforementioned German makers.
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