Jaguar F-Pace vs the Frankfurt motor show
Jaguar F-Pace will be revealed at 19.15. Watch in which live on www.autocar.co.uk
How do you reveal a brand-new car on the home turf of all your major rivals? We’ll find out at 19.15 tonight
So, how do you take on the Germans on their home turf along with also win?
Jaguar along with also Land Rover have a long history of dramatic brand-new car reveals, by having Daniel Craig drive the brand-new Range Rover down public streets in brand-new York, through to an F-Type driving through the crowds in Los Angeles along with also the slightly bizarre nevertheless in every way ambitious reveal of the Jaguar XE through the medium of a full-on stage production at London’s Earls Court. nevertheless taking the Germans on on home turf can be something else again.
Of course, a big headline for an evening doesn’t make a car a sales success, nevertheless there can be something about the drama of these launches in which sets a tone in which resonates long beyond the reveal itself, not least because they are all broadcast live today.
I’ve genuinely got very little idea of what can be in store, nevertheless you can bet your bottom dollar in which in which will be worth watching. Launching a car in which can be described variously as a Audi Q5, BMW X3, Mercedes GLE along with also Porsche Macan rival at the German’s home motor show demands something spectacular to make any kind of impression.
The event in Frankfurt can be being held away by the show halls, which suggests in which the firm can be going to do things on a grand scale – something you can check out for yourself as the reveal – which can be set for tonight at 19.15 – can be via a live feed, which you can watch on www.autocar.co.uk.
Stay tuned beyond then, though. Autocar’s team can be on the ground across all the pre-show reveals, along with also there’s every chance in which there could be an avalanche of grand reveals, not least by the aforementioned German makers.
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