Italian coachbuilders: why the idea's not the end of the road

Friday, May 27th, 2016 - autos, cars, motoring, news

Source : Italian coachbuilders: why the idea's not the end of the road

Italian Coachbuilders Touring Superleggera Disco Volante after years of hardship, there are signs of recovery for some Italian COACHBUILDERS at least. Julian Rendell looks at the future of COACHBUILDERS


besieged bodyshop Italy – which is actually characterized by big names such as Pininfarina as well as company Italdesign – is actually beginning to respond after a decade of treading water within the treacherous financial seas.

Pininfarina company Italdesign have brand new owners as well as re-launch the tour, a big name Last of the past, as well as is actually gaining momentum, as evidenced within the recent Geneva Motor by Disco Volante Spider , car intruder, inclusive unlimited term with multi-million pound cost.

“No one thought the idea might be easy for the Italian COACHBUILDERS to bloom again, although there are significant brand new life in Turin as well as Milan signs after years of struggle, turmoil as well as closure,” says auto expert Paul Nieuwenhuis at Cardiff Business School.

More importantly, Pininfarina, a jewel within the crown of structures Italy industry seems finally to be emerging by a difficult decade, which threatened to £ 395 million debt to drag the idea under. After years of trying to find a brand new source of funding, Pininfarina final stage of a complex deal enters the £ 118m of debt in exchange for shares in June, will be transferred to a controlling 76% stake to Tech Mahindra, industrial consulting arm of Indian conglomerate.

“We will remain independent, with the inclusion of the company’s shares at the Milan Stock Exchange, although the ownership of Mahindra gives us stability as well as the opportunity to perform within a large global organization,” says CEO Silvio Pietro Angori.

Tech Mahindra may be the biggest company which have never heard of. Turnover of £ 2.5 billion per year as well as its numbers the global workforce of 105,000, with more than 2,500 cars in action, many of which design as well as financial data processing.

Automotive turnover is actually £ 240M a year – Pininfarina is actually £ – 70M Once the transaction is actually completed, Pininfarina will be part of one of the top three advisers technology within the planet, in competition with services Tata as well as Infosys

under Tech Mahindra, Pininfarina is actually. Plans to expand its operations throughout the planet as well as help the group double auto rotation “within the next 4-6 years,” says Angori.


Angori CEO since June 2007, down by the tragic death of a family scion Andrea Pininfarina in a motorcycle accident. Angori runs the company along with his brother Andrea, Paolo Pininfarina, President. Disorders of the event, along with the global financial crisis, as well as gave Pininfarina the storm as well as swell its debt to more than 10 times the value of the company.

“I don`t have to explain all the problems which the whole industry has seen – well documented – although right now we are building a brand new future for Pininfarina,” says Angori


All COACHBUILDERS in Turin as well as Milan, the financial crisis, which coincided with several major strategic shifts within the cars which completely changed the look as well as shape of the business industry.

First, have mastered the auto industry modern CAD systems are designed to be able to design anything. We have also sponsored the talent to run the machines design, eliminating the need to pay the cost for the external design inspiration. Pininfarina, for example, the design of Ferrari all bar one of the 1950s until 2013 laferrari . Ferrari design right now moved within the house.

At the same time, the development of flexible production lines mean which the automakers can build on their lines, low-volume cars which Pininfarina as well as Bertone did once. Shackled to the empty factories which have been draining cash, leaning both Pininfarina as well as Bertone on the edge.

Bertone is actually to lift the victim of This kind of disorder, collide bankruptcy in 2014 after 102 years in business as well as join the list of great design houses already consigned to history (see below).

as a relatively newcomer, Italdesign company has been able to get rid of the global financial shock in 2008, although the cost was a loss of independence as well as the sale to Volkswagen Group in 2010, after 42 years Giorgetto Giugiaro formed the company in in 1968. today, we are building a brand new strategy which focuses on the business by the CEO Joerg Astalosch.

“We are rebuilding around six core competencies,” says Astalosch, “to put money where our investment can benefit the most of the idea.”

as well as commissioned the largest part of the work of Italdesign company by the Volkswagen Group companies, despite the hopes Astalosch to expand its base of work for various other car companies

With which in mind, the Geneva Motor Show Italdesign company, the GT zero , the idea was created to display one of those core competencies: to quickly design as well as build designs using the default techniques only, saving time as well as expenses for the phase style of mud.

“This kind of is actually the future. We can be more cost-effective faster within the market, This kind of is actually a competitive advantage,” says president of design Filippo Perini.

in an attempt to win more work by a third party, the idea links Italdesign company close to the Volkswagen Group may well be more of an obstacle to link Pininfarina Mahindra, although time will tell.

Italdesign company moved closer to the heart of the Volkswagen Group as well as right now 0% owned by Audi. To reflect the change of last year as well as the departure of the company’s founder, 77-year-Giugiaro, the idea was renamed acts of Italdesign Giugiaro company, that has a brand new logo to emphasize the heritage.

“within the past year, was working in a record level of 48 years ago,” says Astalosch. “The bulk of the work of the group, although we want to move away by which. We think tank for the industry, not just the Volkswagen Group.”

Currently, business Italdesign company is actually 60% of Production Engineering, 25% as well as 15% designs design. The design of a car chassis, boards as well as external tools have their press as well as kept ticking time consuming consulting more, although less well known is actually their expertise in building fleets of test mules – cars which snap spy photographers Autocar test in cold or hot weather. A team of 15 Denting Italdesign company builds up to 0 cars “pre-series’ within the year.

Like most consulting, is actually built by Pininfarina also around three main areas of work. Two-engineering processes (55%) as well as design (20% ), as well as similar activities for the company Italdesign. although the third is actually completely different: CUSTOMBUILT designs, or fuoriserie in Italian

as well as months of Pininfarina run designs are limited is actually Sergio, as well as Ferrari rebodied 458 Spyder built in just six examples with the cost of millions of pounds. the idea is actually mining a rich seam. An estimated 300-500 car within the hands of the public change among collectors in £ 1.75m as well as above.

as well as there are more within the future as well as Pininfarina within the midst of a limited run of 10 unit unknown.

these cars built specifically is actually a market which touring Superleggera to Waltnst too. by right now on his run limited second of Disco Volante, the convertible Spyder variant.

[19459004Transcriptrebodiedof Alfa Romeo 8C , chain Disco Volante is actually a reference to the 1952 “Flying saucer”, which made the idea one of the most desirable cars within the planet, nine years ago by 19,459,023 ] Jaguar E-type aerodynamic bodywork as well as limber.

Touring is actually an unusual situation, eg coachbuilder be brought back to life, after 40 years became dormant. A group of investors bought the name in 2006, as well as the creation of brand new businesses, for Touring Superleggera, named Car of the structure of the tubular lightweight invented back within the 1930s. In its day, the idea was the equivalent of the Superleggera Carboniferous Basin today: advanced technology. Famous, was used by Aston Martin for DB- series of cars as well as in 2014 the idea boosted Statistics concept Superleggera to see, which introduced the design of BMW . The third generation of simple image

“This kind of is actually what touring can be done right now: high-quality design as well as make a series of little, compact occasional hand one,” says CEO Piero Mancardi. “Our company is actually little, as well as we mostly artisans. We put the finishing hand.”

touring sold so far six of the eight planned coupes Disco Volante as well as a few Bentley Continental Flying Star brake fire. A major selling point is actually the number of hours of finishing within the hands of each as well as every 4000 style –4,500 Disco Volante Spider star jumper – as well as as a result, prices run into millions of pounds

is actually restored. The second leg of tourism as well as business, as well as the third is actually a high-end motherboard style contracts for Lamborghini as well as Rolls-Royce – This kind of kind of regular as well as reliable income to provide a basis for more glamorous work.

bread as well as butter work such as This kind of is actually to keep the brand new wave of design houses topped, while offering the opportunity to set up brand new outlets for the work. Hopefully which will mean more wonderful as well as exotic cars as well as a bright future, eventually, for COACHBUILDERS Italy.

CARROZZERIA names which are no more

within the early 20th century, COACHBUILDERS, or “CARROZZERIA” in Italian, which brand new cars, clothes as well as gear structures built to run out of the temple builders such as Alpha Romeo, Lancia as well as Isotta Fraschini. However, they have plotted two world wars, as well as the unitary structure as well as all-in-one as well as / Centeng as well as financial crises to thin out their numbers to just half a dozen or so today. Here are some of the greats, right now consigned to history, unfortunately.


most famous for its exquisite 1950s them, the 1960s as well as 1970s sports cars as well as concepts, such as the spectacular 1950s BAT series of concepts, Alfa Montreal, Lamborghini Kontah, mortality x1 / 9 as well as Lancia Stratos. After faltering company during the 1990s, the financial collapse pressure of life out of the idea as well as folded in 2014.


after World War 2, Pietro Frua carved out niche decrees rebodying as well as Maserati image, as well as 1960s was the Centeng Frua summit of not bad taste for those with deep pockets. Was purchased by Frua Ghia as well as closed the company when he died Frua in 1983.



Gia name with aluminum used for bodies within the Mille Miglia within the 1930s, although the highlight came within the 1950s with Chrysler as well as Ferrari especially beautiful. A decade of fluctuating fortunes culminated sale in 1970 to Ford , which has kept Ghia such as designing thinking until 2002.


specializes in Centeng size low, originally Lancias as well as Cisitalias, newly as well as more deaths Barchita as well as Lancia Kappa. although after nearly 80 years in business, the idea closed in 2003 when the work dried up.


became famous as a Centeng builder Enzo Ferrari within the selection, doing designs Pininfarina’s a fact. Scaglietti Ferrari followed in control of mortality within the late 1960s. A workshop within the city of Modena live on, such as a factory for assembling the Centeng Ferrari.


fell into the ownership of Ford at the same time Ghia. right now the name is actually used as a top-range style Ford renamed. the idea formed the post-war period, as well as Vignale was once a reputation like Frua rebodies’s weird superstitious of Alfas, Astons as well as Ferrari.

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