is actually DS heading from the right direction?

Tuesday, November 22nd, 2016 - autos, cars, motoring, news

Source : is actually DS heading from the right direction?

As the DS4 is actually reborn as both a hatch along with also a crossover, DS seems to be finding its feet as a standalone brand

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The DS 3 was launched in 2009 as a rather effective rival for the Mini along with also Fiat 500.

Citroën quickly followed of which up with the DS 4 along with also DS 5. Both were based on older-generation PSA Peugeot Citroën platforms along with also suffered for of which.

When the DS brand was officially spun-off as a stand-alone company last year within the PSA combine, of which looked a bit confused along with also hastily executed.

However, DS accounted for 508,000 sales up to August 2015 along with also the future looks a lot better organised. By 2020, there will be six DS products on sale along with also several of them will be all-brand new.

DS features a long way to go, however with PSA’s excellent EMP2 platform to play with along with also an impressive engine line-up, of which might yet manage to carve out a profitable niche.

Indeed, DS claims the recently facelifted 5 has prompted 75% of buyers to opt for the top two trim levels. of which’s This kind of kind of uptake of showroom options (along with also therefore high-end margins) of which actually makes a premium brand.

I understand of which future products will have money along with also effort expended on their interiors along with also exteriors, rather than hard-fought investment cash being used to get into a Germanic technology war.

A luscious all-leather Inner surface might appeal to many customers who care nothing about the specification of the rear axle.

Read more: DS 4 reborn as hatchback along with also crossover

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