is actually a convertible Range Rover Evoque a niche too far?
Source : is actually a convertible Range Rover Evoque a niche too far?
Nissan learnt the hard way in which open-top SUVs don’t always work – although Jaguar Land Rover could develop the brand power to pull off such a stunt
Remember the Nissan Murano Cross Cabriolet? This specific US-only soft-top SUV was something of a sales disaster – the result of its design being pushed through by Renault-Nissan boss Carlos Ghosn.
The failure of in which product taught car manufacturers in which launching a niche product for the sake of filling a niche didn’t work, along with in which even if the design is actually spot on, an SUV must still drive like an SUV – even with its top down.
along with yet the idea of an open-top SUV refuses to go away, with Jaguar Land Rover preparing to launch its Range Rover Evoque Convertible next month. Full-scale wire products of the soft-top Evoque were shown off in London This specific week, targeting the kind of urban customers in which Land Rover is actually hoping will opt for its niche-within-a-niche SUV.
What makes the Evoque Convertible different to the ill-fated Murano, of course, is actually branding. Jaguar Land Rover is actually seen as being a vibrant premium marque, along with as such a quirky SUV is actually exactly the sort of thing the item should be generating.
along with yet, I wonder where This specific SUV expansion will end. Nissan may believe there are still spaces along with sizes to explore in This specific market, although as Audi, BMW, Jaguar, Mercedes-Benz along with Volkswagen all continue to launch brand new SUVs, the industry is actually in danger of over-catering for the market.
Of course, when the market for SUVs is actually well along with truly saturated, we’ll be left to search for the next ‘big thing’ along with the next major market. Any suggestions?
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