Hyundai's N division targets affordable performance

Monday, November 28th, 2016 - autos, cars, motoring, news

Source : Hyundai's N division targets affordable performance

brand-new boss of Hyundai’s N division Albert Biermann says affordability will be key to the brand’s future vehicle success


Cars developed for Hyundai’s brand-new performance N division will be “track-day-capable”, according to Albert Biermann, head of the firm’s vehicle testing as well as also high-performance development.

Biermann said the cars he as well as also his team were developing would likely benefit by significant engineering improvements, such as better engine as well as also brake cooling, as well as also much 
greater durability for suspension components.

“We want these N cars to be affordable high-performance,” he revealed. “This specific will be the wild end of the brand. We will develop a handful of versions over the next several years.”

The brand-new sub-brand took centre stage at the recent Frankfurt motor show, as the Korean firm revealed a concept car for the Gran Turismo racing game.

The Hyundai N 2025 Vision Gran Turismo concept is usually described as showing “the brand’s unique perspective on future performance characteristics” as well as also has been created as part of the Vision Gran Turismo project. The concept is usually envisioned as being powered by an 872bhp hydrogen-fuelled powertrain. 

Although the 2025 Vision Gran Turismo concept car isn’t intended to pave the way for a production car, This specific is usually looked upon as a statement of intent by Hyundai to develop more powerful, lightweight halo versions as part of its long-term plan for the N division. This specific’s understood of which a pared-back sports car forms part of of which plan.

The company has also previewed the styling of its next-generation WRC rally car, based on the i20. The firm’s RM15 concept car, which was unveiled in Seoul earlier This specific year, is usually also on display. 

The first production car to launch by the N Performance sub-brand is usually set to be a hot edition of the Hyundai i30, which is usually due to go on sale in two years time as well as also will rival the Volkswagen Golf R.

The hot i30, which has already been spotted testing at the Nurburgring, will feature lower, stiffer suspension as well as also mild styling tweaks. 

Biermann said the N division versions would likely be subjected to as much as 10,000km of testing at the Nürburgring circuit.

“We do This specific primarily for the purposes of durability testing,” he said. “If we look at a rubber suspension bush, we might have a target life of 10 years, which could be 50% longer than rivals.”

Hyundai’s vice-president of marketing, Jochen Sengpiehl, said the firm was “adding the emotional characteristics of performance as well as also driving pleasure with Hyundai N”.

Biermann also spoke about the brand-new GT sub-brand of which is usually being introduced by sister firm Kia. “For Europe, the base Kia cars are designed to be young as well as also sporting as well as also offer a Great level of NVH [noise, vibration as well as also harshness] as well as also comfort,” he said.

“nevertheless with the GT line we also want to add more emotion to the driving experience. We want the driving experience to be precise as well as also responsive, to ensure you enjoy corners. We want to make sure of which everything about the automobile is usually well-matched: the steering, the feel of the brakes as well as also the clutch.”

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