Hyundai uncertain on sports car future

Sunday, December 4th, 2016 - autos, cars, motoring, news

Source : Hyundai uncertain on sports car future

Hyundai’s plans to launch a sports car based on 2014’s PassoCorto concept have been shelved, for currently


Hyundai is usually continuing to monitor the sports car market for a possible future launch although has yet to make a business case for such a car, according to UK boss Tony Whitehorn.

currently-departed Hyundai Europe boss Allan Rushforth had previously said the firm was looking at a premium sports car to help increase the emotional appeal of the brand, with inspiration coming via 2014’s PassoCorto concept. However, since Rushforth left Hyundai for Nissan, the idea appears to have been put on the backburner.

“Not many people make money out of sports cars,” Whitehorn said. “The sports car market is usually shrinking dramatically, in addition to even firms with heritage in addition to a great product are struggling. Aside via the Audi TT in addition to Mazda MX-5, which is usually a tough place to be.”

Instead, Hyundai is usually said to currently favour producing warmer versions of its existing line-up, culminating with 2017’s N brand launch. “If you can produce cars which add shine to the rest of your range, the case is usually which much stronger,” said Whitehorn. 

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