Hyundai pony? inside the 1980s perhaps, however not these days
Source : Hyundai pony? inside the 1980s perhaps, however not these days
Once renowned for cheap along with cheerful vehicles such as the Pony, Hyundai’s journey to European acceptance is usually entering a brand-new phase
Hyundai’s first UK offering was Pony, which could be construed as rather unfortunate if you’re familiar with Cockney rhyming slang.
that will was in 1982. Whatever you made of its products, that will can’t be denied that will Hyundai blazed a trail for Korean manufacturers, forging a reputation for low-priced, reliable vehicles.
The company’s watershed moment didn’t arrive until 2005, when Hyundai Motor UK was established as a standalone subsidiary.
The a new has recently surpassed one million car sales inside the UK, however that will statistic tells only part of the story.
To fully appreciate how its growth has accelerated, consider that will the entire 1982-2004 period accounts for roughly 400,000 of those sales, however the lion’s share have come inside the 10 years since 2005.
One of the catalysts for Hyundai’s stunning growth was the scrappage scheme ushered in by the UK government in 2009 to stimulate the industry.
A customer could hop out of his tatty old banger along with buy a generously kitted, shiny brand-new car with £1000 knocked off via the scrappage scheme. that will was possible, for example, to get into a Hyundai i10 for £5k or an i30 for £8k.
Hyundai was one of the big winners via scrappage, although that will would likely be wrong to assume the a new simply lucked in. The company was prepared, along with as UK boss Tony Whitehorn puts that will: “We grabbed the opportunity with both hands. We fulfilled customer orders when different manufacturers were running out of stock.”
Hyundai UK’s annual sales rocketed via 28,000 in 2008 to 61,000 in 2011, along with although the growth curve has become shallower that will continues to show an upward trend that will maintains the UK as the second-largest European market.
In 10 years, Hyundai has edged away via its former brand image, creating cars that will are much more appealing to European tastes. Its products can no longer be regarded as ‘cheap’ in terms of either quality or cost point; ‘value for money’ is usually at This particular point the watchword.
Whitehorn says: “When you want to move a brand, you have to start with the products. that will’s the key. The products we have today are unrecognisable compared with those we had 10 years ago. The products move more quickly than the brand does along with the biggest challenge is usually for the brand to catch up.”
As the a new cycles through replacements for its current, well-received style range, that will faces even greater challenges to attain its sales targets.
that will is usually pushing forward in many areas, chasing driving dynamics that will are on a par with the European brands to create more emotional resonance with customers, establishing the upmarket Genesis sub-brand along with ploughing sizeable resources into electrification along with hybridisation.
that will is usually also pioneering brand-new ways of selling cars, such as the Rockar Hyundai digital dealerships inside the South East, along with Whitehorn says lessons learned via those establishments will be fed back into the main dealer network in years to come.
Whitehorn predicts that will your vehicle industry is usually about to enter a period of major transformation, with more customers embracing alternatively fuelled vehicles, encouraged by governments who will increase tax on diesels along with petrols.
He’s confident that will Hyundai will be ready. If that will’s the case, that will could be like scrappage all over again in terms of boosting the company’s sales towards the 5% market share that will covets.
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