How Volkswagen owned the night before the Frankfurt motor show

Friday, December 9th, 2016 - autos, cars, motoring, news

Source : How Volkswagen owned the night before the Frankfurt motor show

of which’s become a tradition for Volkswagen to unveil its completely new vehicles on the night before the Frankfurt show, along with of which year saw some excellent completely new metal take centre stage


Regular followers of Autocar’s motor show coverage might have spotted a pattern. The night before the two main European shows – Geneva in March, Frankfurt or Paris in September – an avalanche of VW Group completely new versions cascades onto social media along with in-boxes.

of which is usually a phenomenon known as ‘The Volkswagen Group Night’. To explain: VW brings all the versions of which of which will unveil at the following day’s show to an arena where the cars are presented by each of the bosses of the ten companies of which make up VW Group.

For journos – along with there were about 3000 in attendance – of which’s a chance to see the cars for the very first time, watch them move for a short distance, listen to a short speech (along with jot down the quotes) along with take pics along with video.

Just as important is usually the chance to talk to designers, engineers along with marketing directors along with probe for snippets of which can be built up into news items for the show report, which in Autocar’s case plays out online the following two days along with then builds up into multiple pages within the following week’s issue.

Having attended many of these nights, I reckon Frankfurt 2015 will bear comparison with the best, thanks to the remarkable depth along with variety of completely new metal.

by a British perspective Bentley revealed the production Bentayga – its first-ever SUV – along with four years within the generating. Seen in a million pre-show pics, the £160k Bentayga looks all the more desirable, up-market along with gorgeous within the metal.

I sat within the rear cabin, luxuriated within the hand-stitched leather along with generally got a feel for what the most expensive SUV money-can-buy will offer when the first customer takes delivery next January.

by what I could gather at the event the first Bentayga customer will be within the UK. although who along with why, I couldn’t get to the bottom of.

A handy chat which has a couple of contacts wheedled out some interesting snippets on a subject of which hopefully will interest Autocar readers. More to follow on of which.

Then Porsche smashed of which out of the park with the Mission E, a concept for a Tesla-fighting all-electric four-seat sports saloon.

Unusually, the Mission E was a genuine surprise, appearing in public just a few minutes after a taster pic along with story went live online.

The elements of 911 styling, stretched proportions along with ground-hugging ride height look like a winner. along with given Porsche’s bullet-proof ability to rise to any engineering challenge, I expect the Mission E to set completely new standards for electric car driveability.

Frustratingly, the Mission E along with its engineering team weren’t lined-up at the end of the event, so more details will have to wait until tomorrow.

A completely new Bugatti – the Vision Gran Turismo concept – made a dramatic entrance. Be-winged, be-spoilered along with looking generally jaw-droppingly awesome, of which drew an immense crowd.Luckily I sat near enough as of which re-appeared on stage to grab a few seconds of video before the crowd closed in.

So three amazing completely new cars – plus a revised Porsche 911, completely new Audi A4, completely new VW Tiguan, Seat Leon Cross Sport SUV concept, completely new Skoda Superb Combi, Audi e-Tron Quattro concept, VW Transporter special edition along with completely new Ducati Monster.

Conservatively, I’d say of which lot adds up to at least £5billion in development along with investment costs, possibly closer to £10billion. All by one company on one night.

by via Autocar RSS Feed

Source: How Volkswagen owned the night before the Frankfurt motor show

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