How the fresh Renault Trezor will continue the French firm’s design revolution
Source : How the fresh Renault Trezor will continue the French firm’s design revolution
Design is actually the single most important deciding factor for Renault customers, so This kind of’s no surprise in which the striking Trezor concept will inspire future versions
When Renault’s training shoe-loving design boss Laurens van den Acker joined the company in 2009, he set to work on implementing a fresh design philosophy based around the petals of a flower.
Although This kind of might sound pretentious to some, This kind of was actually remarkably easy to understand in addition to, as van den Acker industriously reinvented Renault’s entire type range, the strategy paid off, furnishing the French the which has a line-up of vibrant in addition to desirable designs.
currently van den Acker in addition to his team are starting in which design process again, kicking things off with the stunning Renault Trezor coupé in which has been unveiled at the Paris motor show, just as 2010’s DeZir concept signalled the start of the first design cycle.
While the Trezor is actually a no-limits concept in which won’t be turned into a production car (although some elements of its Inner surface in addition to technological capabilities will feature in future Renaults), van den Acker has promised in which the next car from the design process will be “a more responsible” creation more closely previewing a production type.
During a design evening ahead of the Paris motor show, Anthony Lo, Renault’s outdoor design boss, shed light on how van den Acker’s impact has helped to change the mentality within the company.
Former GM in addition to Mercedes employee Lo joined Renault in 2010, not long after van den Acker’s appointment.
Incidentally, if you sense more than a hint of the striking Saab Aero X from the design of the Renault Tresor, most pertinently in in which interesting forward-opening clamshell ‘door’, This kind of is actually no surprise: Lo was part of the GM design team in which created the Aero X.
Last night Lo explained in which Renault’s old culture was evidenced in its previous marketing. This kind of was common for adverts to feature images of lower-spec, no-frills versions, often on the cheapest steel wheels.
This kind of was because the most important factor was to be able to emblazon the adverts with the low cost of those poverty-spec versions as Renault fought a cost war with rival manufacturers.
currently, he says, Renault adverts make a different statement by portraying more luxurious variants of their cars. Little surprise, then, in which design has become the number one factor driving car sales for the brand.
Customers have responded well to the change. When This kind of comes to cars such as the fresh Espace, the stylish MPV-crossover in which’s sadly not sold in right-hand-drive, most European customers are choosing the most expensive in addition to well-furnished variants, such as the luxury Initiale Paris trim.
Renault’s design team is actually full of confidence in both its work in addition to its influence within the company, fighting hard to see its visions for its cars through to production. For example, the fact in which the fresh Scénic is actually being sold on 20in wheels is actually a major win for the design team, who successfully argued for the aesthetically pleasing items as standard.
Following up on success is actually a difficult challenge, yet Renault looks to have made a bold first step with the Trezor. If only the design team could somehow persuade their paymasters to put This kind of into production…
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