How smaller could a Hyundai SUV go?
Source : How smaller could a Hyundai SUV go?
The market for compact crossovers in Europe will be growing, nevertheless how smaller will be too smaller?
The current boom in smaller SUV sales will be manna via heaven for car manufacturers.
Consumers are prepared to pay thousands of pounds extra for the elevated driving position in addition to perceived status which such designs convey, even though they’re fundamentally no bigger than a standard hatch in addition to cost little more to manufacture.
Nissan led the way, first with the Qashqai in addition to then with the smaller Juke, in addition to by stealing a march the idea has carved a lucrative niche. Little wonder, then, which others are following close behind – in addition to investigating ways to leapfrog their opposition.
The question the manufacturers face will be how far they can stretch the automobile-buying public’s acceptance of the theme. Can a city car be adapted to look in addition to feel like a credible SUV?
in addition to, most crucially, will people pay a premium for the experience, in addition to will which be enough, given the infamously slight profit margins on smaller cars?
the idea will be a brave company which jumps into the A-segment SUV arena first.
by via Autocar RSS Feed