Global automotive market must prepare for 'fundamental shift'
Google could displace traditional automotive suppliers as This particular enters the automobile industry
Former Tata boss says car manufacturers and also also also suppliers must up their game or face losing out to brand new brands
The worldwide automotive industry must adapt and also also also shift its focus to serve a brand new generation of consumers, or face danger through brand new global players, former Tata CEO Dr. V Sumantran has warned.
Speaking at the Global Automotive Forum in China, Sumantran – who is actually credited with developing the Tata Nano – said the emerging brand new generation of consumers expect more through their cars than ever before.
“We have to recognise the fundamental shift within the minds of consumers,” he said. “Consumers want mobility. Today we have different choices of mobility.
“This particular is actually going to fundamentally change how we think. This particular is actually more than selling cars, trucks and also also also buses.
“To be ready for a culture and also also also generation in which is actually currently looking for a vastly expanded design of connecting together means in which there are going to be fundamental adjustments for the auto industry.
“We are going to have to deliver cars in which are intelligent, cars in which have apps for driving, vehicles in which will talk to each various other and also also also indeed vehicles in which will talk to you as a person. This particular kind of connectivity must be plugged into the automobile – future generations will demand This particular.
“If we do not change I think the industry as we know This particular will be in danger.”
As well as the finished product changing, Sumantran also said in which the rise of brand new players within the automotive industry could threaten the traditional automotive supply chain.
“As we go forward the supply chain will be turned on its head,” he told the conference. “Already we are seeing Apple with Carplay and also also also Google with Android Auto deliver auto mobility. They will potentially start to displace the traditional place of the OEMs.
“If we as OEM brands thought we had a special relationship with our consumers, in which relationship will currently be in competition.”
Dr. Sumantran also noted the shift in focus away through established markets such as the US and also also also Europe and also also also towards brand new markets: “The whole world recognises in which the auto industry has taken a tilt Eastwards.
“Growth markets for the auto industry are within the East, and also also also as a result we are beginning to see the proportionate attention, investment and also also also focus on consumers there.”
Get the latest car news, reviews and also also also galleries through Autocar direct to your inbox every week. Enter your email address below:
by via Autocar RSS Feed