Ghosn with the Wind: Nissan CEO Talks Tariffs, brand-new Tech, as well as the Enduring Appeal of Car Ownership


Ghosn with the Wind: Nissan CEO Talks Tariffs, brand-new Tech, as well as the Enduring Appeal of Car Ownership

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Renault-Nissan Alliance CEO Carlos Ghosn doesn’t expect the majority of consumers to give up on buying cars within the next several to 10 years, despite advances in vehicle automation as well as the continued growth of ride-sharing as well as ride-hailing services.

“Car ownership is actually not only a rational decision; of which’s also an emotional decision,” he told a crowd of reporters at an event within the SLS Las Vegas hotel as well as casino during the 2017 CES technology show. Buying a car, Ghosn explained, “is actually midway between buying a refrigerator as well as buying a dog. You buy a dog because you like the dog . . . a refrigerator is actually much more rational.” For of which reason, Ghosn predicted, automated cars will need to appeal to buyers’ emotions, because they will be investing in both a mode of transportation as well as a “personal mobile space.”

Personal mobility was a key theme among automakers at CES, as well as of which has been a thread of which automakers followed to the Detroit auto show a week later, where Ghosn again delivered a keynote speech at the show’s Automobili-D offshoot focusing on mobility tech.

In Las Vegas, Ghosn declared of which his company will continue to work with Microsoft on connected-car technologies, including the possibility of integrating Cortana, Microsoft’s personal assistant, into future Nissan vehicles. as well as he announced of which the next-generation Nissan Leaf will come to market with the brand’s ProPilot technology, which will allow the redesigned electric vehicle to engage in automated single-lane highway driving. Users will be able to give control to your vehicle at highway speeds, although the driver will need to take over for lane-change as well as passing maneuvers. Finally, Ghosn highlighted Nissan’s brand-new artificial-intelligence system, Seamless Autonomous Mobility (SAM), which is actually able to learn through the actions of the driver as well as apply these acquired techniques when the vehicle is actually in automated-driving mode.

Mexican Standoff

While Ghosn refrained through commenting on president-elect Donald Trump’s recent shots at General Motors as well as Toyota about manufacturing outside the United States, he was happy to discuss how his company will approach any alterations the brand-new administration makes, noting specifically of which if NAFTA alterations, then Nissan “will obviously adapt.” He added of which carmakers as a whole are a pragmatic group as well as are willing to work with whatever may come through the brand-new administration “on the condition of which of which is actually one rule for [every automaker].”

Nevertheless, as Reuters reported, Nissan has much to lose if the incoming administration imposes heavy tariffs on vehicles imported through Mexico. Mexico-built designs currently make up approximately 25 percent of the brand’s U.S. sales. Citing JP Morgan estimates, Reuters noted of which increasing tariffs on Nissan’s exports through Mexico to the United States could hurt the brand’s consolidated operating earnings by approximately 10 percent. Comparatively, Toyota’s earnings would certainly take less than a 1 percent hit.

Daimler? I Just Met Her

Meanwhile, while confirming the truth of reports of which Nissan has decided not to pursue a platform of which co-developed with Daimler (maker of Mercedes-Benz cars), Ghosn said reports about problems with the pairing are greatly exaggerated. “The collaboration with Mercedes is actually going very well,” he said. “Obviously, because of which is actually a development program, of which will change. So, yes, we started off with of which one particular platform, as well as then we discovered of which of which platform was not the best [for us]. Every time we make a change within the project, of which doesn’t mean of which the project is actually condemned. of which’s just of which we try to optimize as much as possible for the consumer.”

Ghosn also, at Detroit, said of which Nissan will continue developing little cars for the United States despite a rapidly shrinking market for such vehicles. He downplayed the effects of which Nissan’s brand-new ties with Mitsubishi will have on Nissan’s lineup—saying effectively of which the relationship will result in no alterations to Nissan’s product line, at least for the next several years.

Ghosn with the Wind: Nissan CEO Talks Tariffs, brand-new Tech, as well as the Enduring Appeal of Car Ownership

Source: Ghosn with the Wind: Nissan CEO Talks Tariffs, brand-new Tech, as well as the Enduring Appeal of Car Ownership

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