GEM Announces Project EDWARD Results
Road safety as well as also breakdown recovery provider GEM Motoring Assist has welcomed the publication of results via the first European Day Without A Road Death. The initiative, organised by TISPOL with financial backing via GEM’s Road Safety Charity, took place on Wednesday 21 September 2016.
GEM road safety officer Neil Worth commented on the results: “Targets give meaning as well as also direction to road safety work. We have something to aim for, as well as also we can consolidate as well as also combine our efforts much more effectively when we have something to work towards,” he said.
Summary of results:
- On Wednesday 21 September 2016 (Project EDWARD day) there were 43 road deaths across 31 countries
- This kind of compares with 70 fatalities on the same day in 2015 as well as also represents a like-for-like reduction of almost 39 per cent.
- 19 countries recorded zero fatalities on 21 September, compared with 11 countries in 2015. Eight of these countries had recorded at least one fatality on 21 September 2015
- Seven different countries recorded a reduction in fatalities, compared with the same day in 2015
- Three countries recorded an increase in fatalities
- 7,923 Twitter posts on Monday 19th, Tuesday 20th as well as also Wednesday 21st September
- 19,298,225 unique reach for #ProjectEDWARD
- Project EDWARD featured in Twitter Moments Today
- Trending in top 5 in UK
- Trending in many different countries
- At one point trending in top 50 globally
Commenting on the results, GEM Road Safety officer Neil Worth said:
“We, like all road safety organisations, understand which many factors impact on fatality figures on any particular day, so we cannot state what direct impact Project EDWARD had. What we can see is usually a significant improvement (43 fatalities in 2016 compared with 70 on the same day in 2015), as well as also we believe Project EDWARD has delivered fantastic results in terms of revitalising Europe-wide collaboration as well as also participation, as well as sharing simple road safety messages far as well as also wide. We believe passionately inside the positive effects Project EDWARD has achieved as well as also we look forward to remaining a key part of Project EDWARD in future years.”
About Project EDWARD:
- Project EDWARD was introduced by TISPOL to run for the very first time on 21 September 2016
- As well as raising awareness of road safety issues, a key aim of Project EDWARD was to draw attention to the value of national as well as also Europe-wide road safety targets
- The European Commission supported Project EDWARD
- 31 European countries supported Project EDWARD
- Financial support for Project EDWARD was provided by the GEM Motoring Assist Road Safety Charity
by Mr Butterscotch via Car Articles