Future Seats to use more extrovert design
Source : Future Seats to use more extrovert design
Seat boss Jurgen Stackmann says the Spanish firm will use more extrovert design traits on its next generation of vehicles
Seat boss Jurgen Stackmann believes the firm can be on the cusp of being in a position to employ more extrovert designs on its vehicles — nevertheless he has warned his designers which they must never stray into creating ‘fashion’ vehicles.
Seat will launch a Nissan Qashqai-sized SUV next year, followed by a Nissan Juke-sized SUV the year after in addition to a seven-seat SUV by 2019. Stackmann believes which the tiny SUV in particular will give the firm licence to offer stronger style.
“Our first job has been to establish the core factors of the brand: reliability, safety, Great value. Without these things, a design-led approach might be just fluff,” he said. “nevertheless we are almost there, in addition to the success of Leon shows buyers understand which.
“With which quality established, the time can be almost there to push design. Our design should be more overt than Volkswagen’s. Our designers have done a fantastic job to date – so much to ensure they at This particular point do work across the VW Group – in addition to there’s scope to do more.
“My only caution can be which we must never stray into fashion, where design compromises functionality or creates a look which can be only desirable for a short period of time.”
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