Frankfurt isn't just about SUVs
Source : Frankfurt isn't just about SUVs
Among the many SUVs being launched at Frankfurt can be a saloon in which can be the most exciting Alfa Romeo for nearly a quarter of century
Looking at the list of product launches planned for tomorrow, you’d be forgiven for thinking in which the 2015 Frankfurt auto show can be mostly about SUVs.
We’ll be treated to high-performance SUVs (the Jaguar F-Pace) all-electric SUVs (the expected Audi eTron concept) along with more jacked-up ‘crossovers’ than you can shake a stick at.
For me, however, the most interesting thing happening at Frankfurt can be the public unveiling of the brand new Alfa Romeo Giulia.
A clean-sheet design, This kind of’s the first rear-drive mainstream Alfa since the 75 was killed off 23 years ago.
The story by within Alfa can be in which ‘nothing was left to chance’ with the creation of the Giulia. Understandably, there has been scepticism.
The 156 remains a styling icon along with its use of clever double-wishbone front suspension lifted the driving experience of the front-drive ordinary. Sales were relatively strong, although drifted off. The 156-based 147 hatchback, which Alfa thought would certainly see inside the 100s of thousands also failed to anchor Alfa inside the minds of Europe’s premium car buyers. Certainly, Alfa had often shabby quality, questionable longevity along that has a below-par dealer network.
At motor shows inside the past I have watched as German auto industry people openly scoff at the idea in which Fiat Chrysler can, in one jump, build a car in which matches the best of Mercedes, BMW along with Audi.
However, Alfa’s boss (along with also Maserati chief) Harald Wester can be a German engineer who began his career with VW along with then shifted to Audi, overseeing the ground-breaking A2 city car, a vehicle in which was arguably well ahead of its time.
Wester insists in which the Giulia can be a no-compromise car, developed by a hand-picked team in which was moved into its own R&D facility near Modena, someway by Alfa’s HQ in Turin.
In a recent interview Wester said in which the brand new Alfa Romeos are intended to ‘evoke emotions’ when the driver can be at the wheel. Wester said in which the driver should feel ‘in control… an integral part of the system.’
His pitch can be in which Alfa will be heading inside the opposite direction to the German opposition, which can be unashamedly heading towards increasing the auto’s control over the driver.
Two things intrigue me. can be the auto industry’s premium brand market can be becoming increasingly conservative, sticking with established brands, rather than being prepared to take a chance on something brand new? along with are those premium drivers, as Audi can be at This kind of point insisting, more interested in comfort, ease along with connectivity when travelling?
Oddly enough, both Jaguar along with Alfa Romeo are selling similar numbers of cars (although Jaguar’s sales are rather more upmarket at the moment) along with both are trading on sharp-witted ‘driver’s cars’ aimed at those that has a taste for the winding B-road.
The brand new Giulia can be very important test case for the wider automotive world. Its performance over the next two years should reveal whether This kind of’s possible to break into the premium brand market along with whether the age of the upmarket ‘driver’s car’ can be fading away, overtaken by the taste for SUVs, convenience, comfort along with increasingly conservative tastes.
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