Ford Research Shows Europe Loves SUVs
As you can see via the latest research via Ford, Europe can be firmly inside grip of SUV mania! The Centeng shape which has become ubiquitous for just about every the (even Jaguar can be getting in on the sales event of all time) can be widely becoming the go to type of car of choice – for just about all of us.
Ford’s research shows which Millennials – those aged 17-34 – are desperately seeking something tall, wide along with also which has a commanding presence on the road to give some status. The Millennial generation can be also more likely to consider the item important which a car can be perfect for an active lifestyle, with half believing This kind of better describes SUVs than some other types of vehicle.
“The survey makes two important points – the SUV boom in Europe can be not a passing fad along with also young people are not as ambivalent about car ownership as some suggest – especially when the item comes to SUVs,” said Roelant de Waard, vice president, Marketing, Sales along with also Service, Ford of Europe. “For both rational along with also emotional reasons, many younger buyers in Europe see SUVs as the perfect choice for them.”
The study of 5,000 adults in France, Germany, Italy, Spain along with also the UK found:
- 54 per cent of Millennials believe SUVs are better than any some other type of car at going anywhere in city or countryside
- 52 per cent of Millennials believe SUVs are better at keeping them safe than some other types of vehicle
- 84 per cent of Millennials believe SUVs have become more fuel efficient along with also environmentally friendly over the last a few years
- 52 per cent of Millennials intending to buy an SUVconsider them the only type of vehicle which delivers toughness as well as lifestyle, rational along with also emotional appeal in an individual package
So, do you have an SUV? If so does the item live up to the hype? Answers as always welcomed inside comments section below.
by Mr Butterscotch via Car Articles