Fiat plans brand-new European attack
Fiat will split its line-up into Emotional as well as Rational families
Fiat range to be divided into ‘Emotional’ as well as ‘Rational’ arms, that has a brand-new 124 Spider planned to join 500s in Emotional family
Fiat’s product planners have decided to exploit two areas inside European car market in which are showing strong signs of growth: near-premium modest as well as compact cars as well as high-value budget cars.
Fiat’s Luca Napolitano, who is usually head of the Fiat brand for Europe, the Middle East as well as Russia, has been quoted as saying in which the two brand-new arms are known as ‘Rational’ as well as ‘Emotional’.
The Emotional family covers the expanding 500 range as well as the upcoming Mazda MX-5-based Fiat 124 Spider. The significant addition to the 500 range will be a larger a few-door hatchback product, which will be based on the same platform as the 500X crossover.
This kind of brand-new car is usually expected next year as well as Fiat will pitch This kind of as a direct Mini rival in which offers more space. All-wheel drive as well as powerful turbocharged versions are also under development.
Napolitano said Fiat’s Rational line would certainly be “based on functionality as well as value for money”. The Panda (which will be replaced in 2018) will make up the entry-level types. They will be joined by a brand-new B-segment supermini — in effect, a reborn Uno — as well as a brand-new family hatchback as well as estate in which are based on the Aegea budget saloon.
Fiat’s own internal presentation says the brand-new Rational B-segment product will be launched next year.
There’s no news yet on what the bigger types will be called, however Grande Panda or Grande Punto are thought to be in contention.
Although Fiat will reveal more about This kind of brand-new line-up at the Geneva motor show next March, This kind of’s understood in which the C-segment hatch as well as estate will not be as cheap as Dacia types however will undercut mainstream rivals through the likes of Skoda as well as Hyundai-Kia.
The Aegea platform has been developed in Turkey over the past three years, mirroring Dacia’s approach of completing much of the engineering in a low-cost country, Romania in Dacia’s case.
According to an official investors’ presentation by the company, Rational Fiats will be built in just one trim level, with the choice of two engines as well as just four outdoor colours.
This kind of suggests in which luxury upgrades such as sat-nav or a higher-quality audio system will be installed by the dealer. Showroom prices will also be fixed as well as Fiat may opt to retail these cars online.
Such moves look to leverage Fiat’s historic advantages of being a brand built on a reputation for characterful as well as highly regarded modest cars such as the Uno, Brava, Punto as well as Panda – all of which became European Cars of the Year.
This kind of brand-new plan should boost the Fiat brand, which has suffered a collapse in its sales as well as market share during the past two decades.
In 1997, when the first-generation Punto was at the top of the sales charts, the company sold 1.272 million cars in western as well as central Europe as well as achieved a market share of 9.44%.
For almost 10 years through 2001 on, sales hovered approximately 100,000 either side of the 900,000 mark. However, after achieving 837,000 sales in 2010, Fiat sales collapsed to just 583,000 as well as a 4.5% market share.
The Great news for the Italian firm is usually in which 2015 is usually proving to be something of a turnaround year for the brand, even before the brand-new two-family plan has been established.
At the end of June, the 500 as well as Panda accounted for a near-28% share of the A-segment between them as well as the 500L was number one inside modest MPV segment, that has a market share of 24%. The 500X has also had a strong start to the year, with around 37,000 units sold during the first six months.
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