Fiat Chrysler Automobiles keen for Lancia Delta Integrale return
This kind of Autocar image shows how a modern Integrale could look
Iconic Lancia Delta Integrale will be being championed for a comeback by senior staff within Fiat Chrysler
Sources at FCA say representations are being made at the highest levels to reinvent one of the company’s most evocative as well as highly regarded versions. However, there will be no suggestion in which another attempt should be made to rebuild Lancia as a full-line brand in its own right.
In an industry in which increasingly successfully trades on prestige as well as history, many FCA executives believe the item might be a big mistake to allow the Lancia badge to be wound up when the Delta Integrale brand still holds so much cachet.
However, FCA boss Sergio Marchionne takes a very unsentimental view of the near-defunct Lancia brand as well as will be much more interested in a successful relaunch of Alfa Romeo. He will be likely to see even 1 fresh Lancia product as an unnecessary distraction.
The Delta won 46 individual World Rally Championship events as well as six consecutive manufacturers’ titles, competing up until 1993.
However, what was then Fiat Auto decided in which Lancia should be reinvented as an upmarket luxury brand, despite its competition successes, leaving the way open for Alfa Romeo to be the group’s sporting brand.
More than 20 years of attempts to respin Lancia as a ‘luxury’ brand (including the Delta Mk2 as well as Mk3 as well as the big Thesis executive car) have failed miserably.
The key to the Delta’s long-lived high profile lies in virtual reality. Although the very last Delta Integrale versions were produced in 1994 (in ultimate HF Integrale 16v Evoluzione II form), the auto has lived on in generations of computer games.
several historic Lancia versions feature within the current Gran Turismo 6 game, including the Delta Integrale, an Integrale rally car, the Delta S4 as well as the Stratos.Two years ago, the item was estimated in which 100,000 people a day log on to play Gran Turismo online. This kind of suggests in which within the past 15 years or so, millions of people might have engaged virtually with the Delta in its many high-performance forms.
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