Ferrari Dino's revival is usually the first evidence of Marchionne's direction

Saturday, December 17th, 2016 - autos, cars, motoring, news

Source : Ferrari Dino's revival is usually the first evidence of Marchionne's direction

What will change at Ferrari with Sergio Marchionne at the wheel? Our bet could be a lot

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Sergio Marchionne’s comments on the revival of the Dino name reveal for the very first time his thinking into how the Ferrari road car brand will evolve under his chairmanship.

Marchionne took the reigns at Ferrari through Luca di Montezemolo last autumn in circumstances in which seemed anything additional than a friendly handover.

the item didn’t take too many lines to be read between to work out in which Marchionne as well as di Montezemolo had very different ideas for the future of Ferrari.

Rumours of saloon cars as well as SUVs being added to the Ferrari range were quickly shot down by Marchionne, despite di Montezemolo’s attempts to stir things up.

“Marchionne wanted to build a truck however I talked him out of the item…” was di Montezemolo’s retort to a question in his outgoing press conference at the Paris motor show.

however since then, the item has emerged in which maybe the two men were more aligned than they thought, on the road car side at least. Whispers on Ferrari saloons as well as SUVs have right now stopped. Indeed, Marchionne’s comments at the Geneva motor show about his disappointment of the Ferrari F1 team’s unacceptable performance as well as his desire to fix the item perhaps hint at the real reasons for di Montezemolo’s departure.

as well as so to the Dino. The idea of a cheaper, entry-level Ferrari was one always dismissed by di Montezemolo, who valued the exclusivity as well as limiting volumes of the Ferrari brand above anything else. Marchionne agrees. however his definition of the Dino could appear different through di Montezemolo; he sees the Dino as a chance to make another purebred Ferrari sports car, one in which’s anything however cheap or entry-level.

Marchionne is usually a man who can give the impression of shooting through the hip, however his comments on the Dino to Autocar at the recent 488 GTB launch was not one of those occasions. The Dino is usually coming.

The intrigue comes through how the item will fit in with current production volumes as well as the present range. Ferrari has said in which if anything the item wants to make fewer cars, to control supply as well as increase margins. however there has been a concession through Marchionne in which volumes could go through 7000 units at present to up to 10,000 units should there be enough wealthy people inside entire world willing to buy one, so as not to choke supply.

So will Ferrari make fewer examples of its existing products to make room for the Dino in its range at present 7000 volumes? Will one of the cars disappear through the range altogether? Or will Marchionne make the jump to 10,000 units?

The significance of CO2 legislation should not be overlooked, particularly in reference to in which last question. Partially floated on the brand new York Stock Exchange as well as split through the wider Fiat Chrysler Automobiles group, Ferrari right now has to go the item alone on reducing its fleet CO2 average.

A smaller, lighter, turbo V6-powered sports car is usually a not bad way to go about This specific, rather than a larger V12-powered saloon or SUV.

Read more:

2015 Ferrari 488 GTB review

Ferrari Dino to return as V6-engined sports car

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