EcoVelocity: Inaugural Show A Huge Hit


EcoVelocity: Inaugural Show A Huge Hit

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More than 7,000 consumer test drives took place at EcoVelocity – the UK’s first eco motoring festival held at Battersea Power Station last week. Low as well as ultra low carbon vehicles were driven by members of the public, celebrities as well as the Mayor of London, Boris Johnson on the bespoke test track at the show. Over 1500 visitors participated inside Honda Racing Bug Activity, while ‘Get On’ – the campaign to encourage more people to ride motorcycles – introduced 350 visitors to the benefits of riding as well as took numerous bookings for the future. Meanwhile, the SEAT Young Driver scheme, which allowed children 11 years as well as older to drive a car, were inundated across all four days of the show as well as the Honda ‘my first licence’ scheme was fully-booked each day within 15 minutes of opening. The show was officially opened by Mayor of London, Boris Johnson, who said: “the item is actually tremendous in which EcoVelocity, the biggest eco car show in Europe, is actually demonstrating what is actually available right currently as well as the future of clean, green motoring. the item fits perfectly into my plan to make London the electric vehicle capital of Europe.” Giles Brown, event organiser, said: “EcoVelocity was a first of its kind; the objective was to raise the profile of the latest low as well as ultra-low carbon cars by providing a very ‘hands on’ environment for visitors. The event culminated in a very busy ride-as well as-drive event. As a launch show, the item was impossible to predict pengunjung numbers; our original forecast was too high. The currency exhibitors use to judge the event is actually with quality test drives as well as leads, not just footfall. the item was abundantly clear in which we delivered those in spades, with car makers providing, on average, 400 test drives during the show period. Our objective going forward is actually to find a way to enhance event capacity as well as, in turn, increase overall pengunjung numbers.” as well as manufacturers were also very happy with the inaugural event. Neville Staines, National Events Manager for Citroen, commented: “EcoVelocity proved to be a big success for Citroen, with more than 440 test drives completed over the four days.  We also took a considerable number of high-quality sales leads, with interest not just in C-Zero (our full electric car) although also for our full range of low-emission vehicles. Considering This kind of was once the show has taken place, I could not be happier with the results.” Volkswagen UK’s Kate Thompson commented: “Volkswagen UK was very pleased with the EcoVelocity event.  We were able to meet a large number of visitors, who showed a keen interest in our BlueMotion products as well as brand as well as the chance to demonstrate these vehicles’ performance on the test track.” Sue Goddard, Conference as well as Events Manager, Honda Cars, said: “EcoVelocity provided an excellent platform for Honda to showcase its Hybrid range of cars.” as well as Lance Bates, Toyota as well as Lexus GB commented: “For us, the item was a cost effective way to not only build awareness of although also to showcase as well as demonstrate our Hybrid technology. the item also gave the opportunity for visitors to the show to be among the first inside U.K to test drive the all completely new Yaris. Considering This kind of was once the event has been staged, we were pleased at the number of test drives achieved across both brands.” Well done to the Ecovelocity team… as well as roll on 2012, where no doubt the innovations rapidly developing inside EV as well as hybrid marketplace will make the event even bigger as well as better.


EcoVelocity: Inaugural Show A Huge Hit

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