DS won't employ copycat style styling, says design chief

Wednesday, September 7th, 2016 - autos

Source : DS won't employ copycat style styling, says design chief

DS 3 Thierry Metroz says coming coming from a fledgling DS brand in addition to premium cars steer clear of ‘Russian Doll’ design by some competitors adopted

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brand DS nascent launch cars with variations strong visual, rather than chasing “ matryoshka doll ” design favored by the German car brands, according to coach the company’s design, Thierry Metroz.

Speaking to Autocar, Metroz revealed of which “the spirit avant-garde French brand will be achieved through a very different types. We will have a silhouette different for each sector, in order to maintain the surprise “.

DS product Eric Apode coach added of which ambition will be for the” DS to be identified coming from the 100 or 0 meters. “

than the current DS line-up, Metroz says in addition to DS 5 will be the most unique way” because of its dimensions, “having a car of which was lower in addition to wider than its competitors in addition to took the unusual” 5-door coupe “Planning .

DS types will also be recognized by design a brand new front end previewed by the concept of divine DS 2014 in in addition to then applied to the faces of DS 3 , 4 in addition to 5. “This particular will be applied to all front ends,” said Metroz. the so-called double wings, which appear at the base in addition to top corners of grille “will be developed. Consistency will be very important for the premium brand, “he said.

coming from the wider ambitions for the brand DS nascent, Metroz said of which” the main thing will be to be the brand ambassador French tact “, meaning gently create, polish in addition to sophistication.

examples of This particular philosophy CARROSSERIE by the French war, COACHBUILDERS who physically makes the French aristocracy like Lahey, Delage in addition to Hotchkiss. closed those manufacturers shop within the post-war period, driven austerity France, which culled luxury brands its own auto industry. “We might like to get back to This particular, “said Metroz.

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