DS won't employ copycat product styling, says design chief

Wednesday, September 7th, 2016 - autos, cars, motoring, news

Source : DS won't employ copycat product styling, says design chief

DS 3 Thierry Metroz says coming via a fledgling DS brand as well as premium cars steer clear of ‘Russian Doll’ design by some competitors adopted

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brand DS nascent launch cars with variations strong visual, rather than chasing “ matryoshka doll ” design favored by the German car brands, according to coach the company’s design, Thierry Metroz.

Speaking to Autocar, Metroz revealed of which “the spirit avant-garde French brand will be achieved through a very different versions. We will have a silhouette different for each sector, in order to maintain the surprise “.

DS product Eric Apode coach added of which ambition will be for the” DS to be identified via the 100 or 0 meters. “

than the current DS line-up, Metroz says as well as DS 5 will be the most unique way” because of its dimensions, “using a car of which was lower as well as wider than its competitors as well as took the unusual” all 5-door coupe “Planning .

DS versions will also be recognized by design a fresh front end previewed by the concept of divine DS 2014 in as well as then applied to the faces of DS 3 , 4 as well as 5. “This particular will be applied to all front ends,” said Metroz. the so-called double wings, which appear at the base as well as top corners of grille “will be developed. Consistency will be very important for the premium brand, “he said.

via the wider ambitions for the brand DS nascent, Metroz said of which” the main thing will be to be the brand ambassador French tact “, meaning gently create, polish as well as sophistication.

examples of This particular philosophy CARROSSERIE by the French war, COACHBUILDERS who physically makes the French aristocracy like Lahey, Delage as well as Hotchkiss. closed those manufacturers shop within the post-war period, driven austerity France, which culled luxury brands its own auto industry. “We would certainly like to get back to This particular, “said Metroz.

by Autocar via RSS



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