DS 3 set for Geneva motor show debut
Source : DS 3 set for Geneva motor show debut
Dramatic redesign for second-generation supermini as Peugeot Citroen premium brand DS looks to cement its premium credentials
Citroën’s aspiring premium brand DS faces its toughest test yet in its bid to establish itself as a standalone marque when the item launches the brand-new DS 3 supermini This kind of spring.
The DS 3 has been crucial to the brand to date, accounting for 48% of DS’s 118,500 global sales in 2014. Its success is usually attributed to its styling in addition to also appealing dynamics, which gave DS a surprise Mini rival.
DS boss Yves Bonnefont has set his team the task of building cars which are avant-garde in design, have cutting-edge technology in addition to also which offer refinement in addition to also dynamism. While the brand-new DS 3, which is usually set to be revealed at Geneva, is usually said to embody these qualities, the item will not develop the advantage of an all-brand-new platform, as parent company PSA develops its brand-new little car underpinnings for 2018.
The strategy for the brand-new DS 3 is usually thought to be an ambitious redesign. The outdoor is usually said to have evolved, taking styling cues by the DS Divine 2020 concept. the item is usually anticipated to keep the distinctive C-pillars in addition to also proportions of today’s car nevertheless will get fresh light treatments in addition to also sharper, more squaredoff lines. The grille will evolve closer to which of the DS 4.
Inside, the auto is usually said to have moved up in terms of quality. Higher trim levels with more standard kit are expected in a bid to establish a high-tech reputation, including PSA’s touchscreen infotainment system in addition to also MirrorLink. The powertrains will be derived by today’s units, which insiders believe match the class best for performance, refinement in addition to also real-world fuel economy.The DS 3 will be offered as a flagship 207bhp 1.6-litre DS Performance design, as well as a DS Performance Black edition. There will be also be 81, 108 in addition to also 128bhp 1.2-litre petrol engines in addition to also a 163bhp 1.6. Diesels will be the familiar 1.6 BlueHDi engine having a choice of 99 in addition to also 118bhp outputs.
Engineers in addition to also designers are said to have been pushed to deliver a more rounded package for the second-gen car, recognising which its appeal must evolve if the item is usually to drive sales. Bosses are also said to want to end the heavy discounts at which the DS 3 has been sold until currently, even at the expense of sales volume, in order to shore up profits. DS 3 sales peaked at almost 80,000 in 2011 nevertheless have held steady at 70,000 a year since.
An SUV design is usually due in around 2019, although the item is usually anticipated to have a more exaggerated design as the item looks to take on the Nissan Juke.
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