Double or Nothing? Some BMW Dealers Are Marking Up the M2 Big Time
Everyone who drove the BMW M2 during our 10Best Cars competition became hostage to This specific little coupe’s many charms: the ease with which one could exploit its tremendous capabilities on public roads, its reserved yet racy appearance, as well as its fairly reasonable as-tested cost of $54,495. The M2, with its balance of performance as well as practicality, knocked out the $100,585 Mercedes-AMG C63 S coupe during which evaluation. nevertheless what if the M2 had cost just as much?
Unfortunately for anyone trying to buy an M2, which’s not totally far-fetched. BMW dealers across the country are marking up M2 coupes, including lightly used examples, by a couple percent over MSRP to double the $52,695 base cost. One dealer from the Los Angeles area, Century West BMW, advertises “UNOBTAINIUM!” in case anyone questions its $105,435 asking cost (This specific car includes several BMW M Performance parts, like carbon fiber external surfaces trim, nevertheless even if you bought every factory accessory, the total wouldn’t be more than $12,000). A manual M2 on their lot is actually listed at $86,675. Browsing more listings on Autotrader as well as Cars.com—many of them on the West Coast—we found plenty of M2s listed from the $60,000 range, including those by private sellers. which’s M4 money.
All in, a fully loaded 2017 M2 is actually $60,601. which’s with the dual-clutch transmission ($2900); $2500 M Driver’s package (top speed raised to 168 mph, plus a day of track schooling); $1400 Executive package (backup camera, heated seats as well as steering wheel, plus additional driver assists); premium paint ($700); Apple CarPlay ($300); as well as floor mats ($106). There are only four colors as well as no additional options aside by scheduled maintenance plans. The 19-inch wheels, black Inner surface, as well as everything else come only one way. which’s the idea. which’s the simple beauty of the M2.
We’ll admit to being at least partially responsible, since the automotive press has stoked This specific blue devil’s fire since BMW was first spotted testing the vehicle two years ago. For BMW enthusiasts, the M2 is actually the hottest thing by Munich in a long time, a purist throwback which reminds them of M3s by decades ago. With BMW limiting worldwide production (the idea doesn’t disclose sales of individual M products), dealers have taken the idea upon themselves to find the outer limits of This specific car’s value.
As for BMW’s response to the cost gouging, you can probably predict the idea: “BMW NA sets the maker’s suggested retail cost, nevertheless dealers are independent businesses as well as are free to set their own retail cost,” said Kenn Sparks, a BMW spokesman, in an email. “We desire dealers would likely always consider the BMW brand image as well as the loyalty of their customers in doing their pricing decisions.” Uh-huh.
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- BMW M2 Full Coverage: Tests, Specs, Pricing, as well as More
Yes, the M2 is actually a great car, nevertheless the idea’s not extreme or luxurious enough to demand the sort of markup which places the idea at the M4’s level or even higher. We’d recommend finding a dealer committed to selling at MSRP, checking out the also excellent M240i, or waiting until next year for the M2’s fire to cool down.