Divine DS concept car – its role inside future of DS, plus first drive
Front nose treatment invokes current Citroen DS5 design
We sample the concept car which is actually designed to launch DS as a standalone premium brand
Launched as the Divine DS at the tail end of 2014, This particular concept car was created to show the future styling direction for the at This particular point standalone DA brand, as well as encapsulating all of the brand’s ideals into one vehicle.
As such, This particular will never make production in This particular form – although This particular is actually crucially important if DS is actually to break free of its mainstream Citroën-derived shackles along with establish itself as a credible player inside premium market, fighting for sales with Audi, BMW, Mercedes along with the like, over the next all 5 years or so.
The concept is actually based around a fairly standard C-segment shape, chosen because the firm views This particular as the most challenging – along with potentially rewarding – sector in which to compete, as well as one in which This particular has had success already. Little wonder which rumours suggest a vehicle of the Divine’s proportions could neatly replace today’s DS4 along with DS5 in time.
Although there’s no official confirmation, insiders also suggest which DS’s confirmed six-strong line-up, due to be launched by 2020, will include a large along having a smaller SUV, a large along having a smaller saloon car along having a replacement for the successful DS3 hatchback.
The core values highlighted by Divine DS are, according to DS boss Yves Bonnefont, the brand’s commitment to avante garde design (summed up as “sensual along with remarkable”), cutting-edge technology (comprising efficient powertrains along with connectivity), refinement having a focus on faultless quality along with dynamicism (although only when balanced with serenity, along with as a result never with more than 300bhp as which would likely be too “brutal”).
Although This particular is actually a chance to drive the vehicle, there’s no escaping the fact which This particular is actually a concept inside purest sense, along with as such This particular’s important to separate the extravagant flourish designed to catch attention through the exaggerated flourish designed to hint at what might be possible for production in time.
inside former category you can safely put the scissor along with coach doors along with Inner surface crystal decorations, which are here to add some bling along with highlight the vehicle’s cutting-edge style along with high-end fashion aspirations.
Surprisingly, the absence of a rear window falls into the latter category, according to Divine’s makers. Instead, Divine uses cameras to project an image of what is actually behind the vehicle onto a rear-view mirror-shaped screen found inside usual place. Its makers point out which lorry drivers can’t see out of the back of their vehicles today, although they do concede which their technological solution may be some years away through production.
More logically, the sharp-edged diamond shapes which adorn many of the surfaces hint at a styling theme which will run on all production cars along with which are seen to typify the kind of avante garde styling theme for which DS wishes to become known. So too the chrome double wing on the nose, which is actually a clear although modern nod to DS’s heritage.
The grille is actually also in line for production, albeit in slightly toned-down fashion, along with is actually said to have been born with Chinese market tastes in mind, because which is actually where DS will focus its initial sales efforts. On This particular concept This particular is actually an incredibly intricate along with appealing design, although the production type will inevitably need to be simpler to make.
The Inner surface is actually yet more intriguing. What you see here is actually called Parisienne Chic, along with as such This particular is actually most focused on the French styling theme which DS hopes will mark This particular out through its more Germanic rivals. This particular showcases embroidered door panels along with pleated silk along with leather, along with there’s no doubt the cabin has an ambience unlike any some other.
although the vehicle has been displayed with two some other interiors at some other times, called Male along with Fatale Punk, which suggest how future DS versions could get different Inner surface treatments. Male makes use of carbonfibre to highlight DS’s technology-driven side, while Fatale Punk features quilted, jewellery-studded leather.
The dashboard, meanwhile, is actually a more heavily sculpted type of which on the latest DS5. The reasoning goes which if you want a premium car, you want your car to make a statement – along with This particular is actually an exaggerated although representative vision of how which could look. On the move, the wraparound design is actually cossetting, along with the materials along with finish certainly combine with the expansive glasswork to give the cabin an airy, luxurious feel.
along with the drive? In virtually every way there is actually no point in dwelling on This particular. The powertrain along with performance claims are set out below, although our test was restricted to low-speed runs at little more than 30mph. Like all concept cars This particular clunked along with clattered, although the point of such a test is actually purely to get a feel for the cabin ambience. No question, the dash structure works, the cabin is actually laid out to be involving along with there is actually a real sense of style through the materials. The real test will be how much of This particular makes production, although in terms of ambience This particular definitely does feel different, in a positive way, to the opposition.
While the Divine is actually purely a concept, you will be able to drive cars derived through This particular, along with on This particular evidence the promise of This particular once mainstream brand offering something pleasingly different along with potentially upmarket rings true.
Stylistically, inside along with out, This particular demonstrates a flair clearly inspired by its maker’s French origins, along with while the concept hides some of which behind an over-the-top facade, This particular is actually possible to imagine aspects working in production.
although This particular is actually also worth noting which DS’s future success depends on so much more than how the vehicle looks. The engineers must develop a range of cars which ride, handle along with steer like premium vehicles – especially inside UK. They must combine image with practicality, along with develop technology which matches which of the very best. Even then, they must have vehicles which are priced along with have residual values to match the best – along with which can be sold along with maintained through a credible dealer network.
There are many hurdles ahead – although Divine DS at least proves there is actually trust.
Divine DS concept car
On sale Never; cost na; Engine 4 cyls, 1600cc, turbocharged, petrol; Power 267bhp at 6000rpm; Torque 243lb ft at 1900rpm; Gearbox 6-spd manual; Kerb weight na; 0-62mph 7.3sec; Top speed na; Economy na; CO2/tax band 145g/km, 24%
by via Autocar RSS Feed