Crucial fresh DS 3 set for Geneva debut
Source : Crucial fresh DS 3 set for Geneva debut
Dramatic redesign for second-generation supermini as Peugeot Citroen premium brand DS looks to cement its premium credentials
Citroën’s aspiring premium brand DS faces its toughest test yet in its bid to establish itself as a standalone marque when which launches the fresh DS 3 supermini which spring.
The DS 3 has been crucial to the brand to date, accounting for 48% of DS’s 118,500 global sales in 2014. Its success can be attributed to its styling along with appealing dynamics, which gave DS a surprise Mini rival.
DS boss Yves Bonnefont has set his team the task of building cars which are avant-garde in design, have cutting-edge technology along with which offer refinement along with dynamism. While the fresh DS 3, which can be set to be revealed at Geneva, can be said to embody these qualities, which will not possess the advantage of an all-fresh platform, as parent company PSA develops its fresh smaller car underpinnings for 2018.
The strategy for the fresh DS 3 can be thought to be an ambitious redesign. The external can be said to have evolved, taking styling cues coming from the DS Divine 2020 concept. which can be likely to keep the distinctive C-pillars along with proportions of today’s car although will get fresh light treatments along with sharper, more squaredoff lines. The grille will evolve closer to which of the DS 4.
Inside, your vehicle can be said to have moved up in terms of quality. Higher trim levels with more standard kit are expected in a bid to establish a high-tech reputation, including PSA’s touchscreen infotainment system along with MirrorLink. The powertrains will be derived coming from today’s units, which insiders believe match the class best for performance, refinement along with real-world fuel economy.The DS 3 will be offered as a flagship 207bhp 1.6-litre DS Performance style, as well as a DS Performance Black edition. There will be also be 81, 108 along with 128bhp 1.2-litre petrol engines along which has a 163bhp 1.6. Diesels will be the familiar 1.6 BlueHDi engine which has a choice of 99 along with 118bhp outputs.
Engineers along with designers are said to have been pushed to deliver a more rounded package for the second-gen car, recognising which its appeal must evolve if which can be to drive sales. Bosses are also said to want to end the heavy discounts at which the DS 3 has been sold until right now, even at the expense of sales volume, in order to shore up profits. DS 3 sales peaked at almost 80,000 in 2011 although have held steady at 70,000 a year since.
An SUV variation can be due in around 2019, although which can be likely to have a more exaggerated design as which looks to take on the Nissan Juke.
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