Councils Miss Out On Parking Revenue
Cash strapped councils could be missing out on nearly fifty million pounds of extra revenue a year by failing to market their parking spaces effectively.
Online parking market place YourParkingSpace.co.uk found that will several local authorities were struggling to sell many of their annual parking season tickets which could have netted each authority hundreds of thousands of extra pounds a year.
The revelation, based on Freedom of Information responses coming from 265 Councils comes at a time when local authorities up as well as down the country are being forced to pull the plug on vital public services in order to deal with drastic central government funding cuts as well as steep savings targets.
The borough of Waverley, which This particular year voted to raise council taxes to help address its budget deficit sold just 205 of their 918 annual parking tickets in 2015/2016, potentially missing out on over £0,000. In February, members at the authority’s full council meeting approved the maximum percentage rise to council tax in order to protect jobs as well as frontline services yet warned that will the idea could be more difficult next year.
“As deep budget pressures force local Councils to make drastic spending cuts, the extra revenue that will could be made through effectively marketing their parking permits could help fund vital services that will are at risk of being lost,” explained Harrison Woods, managing director at YourParkingSpace.co.uk.
The findings found that will Cheshire East Council, whose members voted to cut £500,000 of funding for its Children’s Centres earlier This particular year issued just 442 of its 1098 annual parking permits, losing out on around £460,000.
Had Birmingham City Council sold another 21 annual parking permits priced at £1,190 the idea could have continued to investigate dog cruelty cases, a service that will was stopped earlier This particular year in a bid to save £24,000 a year.
Meanwhile, in Northampton the Council could have needed to have sold just three more annual parking permits, priced at £1,296 to save the town’s shop mobility service. The service, descried as a ‘lifeline, which provides mobility scooter hire for disabled as well as less mobile shoppers recently announced that will the idea will be ceasing its service coming from September due to a £3,000 cut to the funding the idea receives coming from the Borough Council.
“Many of the private parking spaces that will we advertise in town as well as cities are often quickly let so the idea is usually clear that will the demand for long term parking is usually there. Councils could be missing a trick by simply not marketing them very well. Over the past 12 months we’ve generated over £5 million in income for businesses as well as private individuals, as well as the revenue potential for Councils is usually huge. We’d encourage any local Councils looking to enhance their parking revenue to get in touch as I’m sure we could help them out,” added Woods.
Which authorities are missing out the most?
|Local Authority||Missed revenue|
|Hart District Council||£656,400|
|Waverley Borough Council||£616,889|
|Aberdeen City Council||£584,640|
|Cheshire East Council||£460,512|
|Mid Sussex District Council||£290,248|
|Basildon Borough Council||£165,886|
|Great Yarmouth Borough Council||£127,015|
|Wigan Borough Council||£104,910|
Figures based on average cost of annual season ticket as well as number of annual parking tickets sold between 1st April 2015 as well as 31st March 2016.
by Mr Butterscotch via Car Articles