completely new Jaguar Land Rover digital platform will enable you to buy a car on your phone
JLR’s digital Rockar platform will be followed by a retail store in Westfield Stratford
JLR will launch its Rockar retail site on Monday, ahead of the opening of its outlet in east London’s Westfield shopping centre
The platform has been created by Rockar, the company responsible for Hyundai’s digital service, along with also marks once an automotive retail service has been launched digitally before a physical store.
“If you look at all the recent digital trends, the biggest use is usually right now mobile,” said Rockar founder Simon Dixon. “Sixty percent of our customers complete their purchase away by the store, so the idea’s all moving in one direction.”
Dixon said just two years ago the situation would certainly have been very different, along with also in which JLR would certainly have been unlikely to support a digital-first launch.
“You’ve got to remember in which the franchise of having a showroom along with also salesmen has been around for years,” said Dixon. “The fact we’ve right now been able to go digital first shows how much the industry is usually changing.”
JLR’s mobile-compatible Rockar service will use a newly developed platform in which Dixon describes as “slicker along with also offering a more streamlined journey for the user”. the idea will go live one month before a physical store is usually opened in Stratford’s Westfield shopping centre in East London.
“The digital platform means you can go wherever you want to go,” continued Dixon. “If you want to be part of the horse show at Burghley, you can be there [as a pop-up store]. If you want to go to the Goodwood Festival of Speed, or even a hotel foyer, you can be there. the idea offers a lot more scope for interacting with the customer.”
Dixon added in which fixed stores in shopping centres are still extremely strong assets for Rockar’s services. Hyundai has enjoyed much sales success with its own Rockar stores, along with also Dixon expects JLR to achieve similarly positive results.
“In shopping centres people are there using a completely different frame of mind – they’re shopping, they’re buying along with also they’re going for a meal,” said Dixon. “JLR wants to be more focused on the customer experience to enable buyers to purchase when they want to, along with also in which is usually something we’ve proved works through the store strategy with Hyundai.
“We actually believe in which in which industry is usually right at the beginning of the biggest change the idea’s ever been through,” Dixon added.
JLR’s launch represents Rockar’s biggest deal to date, yet the brand is usually already in talks with two some other car brands. With every completely new launch, Dixon expects the service to evolve, creating Rockar a leading force inside digitalisation of car sales.
“We’ve right now just gone over 420,000 user journeys with the Hyundai business, along with also our predictions are in which we’ll be one of the biggest sales tools for JLR, too,” said Dixon. “All of the data says a massive amount of the population will begin to buy in which way. The job right now is usually creating sure people know about us by Monday morning.”
The JLR Rockar website will open for business on Monday at 10am.
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