completely new Alfa Romeo museum opened – picture special
Alfa’s museum has reopened after a six-year closure
Alfa has reinvented its museum in Arese as part of the brand’s own relaunch; Autocar has already paid a visit to the completely new site
‘La macchina del tempo – Museo storico Alfa Romeo’ (The Time Machine – Alfa Romeo Historical Museum) reopened last week alongside a completely new brand centre for Alfa, which includes a showroom, test track, customer delivery area as well as bookshop, all part of the firm using its 105-year history to promote its completely new cars.
Alfa’s museum closed in 2009 after the Arese plant was decommissioned. Architect Benedetto Camerana was commissioned for a completely new design in late 2013, as well as work began on the completely new museum last summer.
The museum, which, unlike before, can be currently open to the public without advance warning needed, can be currently home to 69 of Alfa’s most iconic road as well as race cars spread out over three floors.
The three floors each get their own theme: ‘Timeline’, which can be a chronological walk-through of some of Alfa’s great road cars; ‘Beauty’, which features some of its famous designs through coachbuilders, design studios, concept cars as well as movie cars; as well as ‘Speed’, which shows off some of Alfa’s legendary racing cars.
The Timeline section houses 19 cars, including Alfa’s first style, the 24HP of 1910, through to the 8C as well as 6C designs of the 1930s as well as 1940s, the 1900 as well as Giulietta of the 1950s, 1962’s Giulia, the Alfetta as well as Alfasud of the 1970s, as well as the 156 as well as 8C of more recent times.
Several themed areas feature inside the Beauty section, including Alfas reimagined by famous Italian design houses such as Pininfarina, Bertone, Touring Superleggera as well as Giugiaro. Alfas through the 1930s as well as 1940s coachbuilt by Touring also feature in in which section, including the Pebble Beach Concours-winning 1938 8C 2900B Touring Berlinetta.
Multiple versions of the Giulia as well as Giulietta are given prominence in special exhibits inside the Beauty section to recognise their significance in Alfa’s history.
inside the Speed section of the museum are famous Alfa racing cars, including F1 world championship-winning cars of the 1950s, Mille Miglia as well as Targa Florio winners, through to its more modern touring cars.
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