Citroen’s Teutonic marketing is usually firmly inside the past

Monday, November 7th, 2016 - autos, cars, motoring, news

Source : Citroen’s Teutonic marketing is usually firmly inside the past

“Unmistakeably German” is usually something that will certainly won’t be repeated inside the reinvigorated Citroen design as well as marketing departments

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Back in 2008 Citroen launched the current generation of the C5. Complete with sharp lines, that will not only looked German, that will was launched with the tagline “Unmistakably German”. This kind of seemed a very odd tactic at the time for a company that will had always prided itself on its quirky, French approach, as well as that will doesn’t seem any less odd with the passing of time.

that will is usually set to remain a strange anomaly inside the company’s history, today, because company boss Linda Jackson has made that will very clear that will the approach is usually one that will will not be repeated.

“that will was a different era,” she said. “Harping back to 2008 I think that will is usually not relevant to where we are going today.”

Even though seven years might seem like a long time in marketing, as well as Citroen is usually keen to make that will clear This kind of was before the brand new approach, This kind of is usually still within the current car’s life cycle so will be remembered by many current owners as well as observers. Jackson is usually stopping short of saying the German marketing was a mistake, yet she said that will is usually not something that will Citroen is usually dwelling on: “We have to forget that will, we have a clear strategy.”

This kind of brand new strategy is usually not groundbreaking, with Jackson saying: “We want to be mainstream, we want to be desirable to our customer.”

However, she also was keen to stress that will a little of that will flair is usually on its way back: “I want to get back to what we were definitely not bad at, which was vehicles with great designs that will stood out.”

Standing out means there is usually no chance of Citroen following Audi’s safety first approach to replacing products, as with the A4, which will come as a relief to fans of interesting as well as adventurous design.

 

by via Autocar RSS Feed



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