Citroen C5 as well as C6 set for reinvention
Source : Citroen C5 as well as C6 set for reinvention
Citroen’s C5 as well as C6 are on the verge of being reborn as distinctive-looking, high-tech, comfort-led cars
Citroën is actually set to re-emerge as the most distinctively styled mainstream brand from the entire world by launching a fresh large saloon at the start of the next decade — as well as the fresh C-xperience concept hints at some of its themes.
The C-xperience was originally touted as a nonspecific concept looking at future design directions the firm could take. However, Autocar understands in which the item has in fact been created to test reaction to a reborn Citroën C5 as well as C6 family being launched as well as to make a statement in which the company has no intention of retreating by the big saloon market.
Citroën CEO Linda Jackson has previously hinted at the firm’s ambition, recently saying: “We are a mainstream brand however contain the ability to overturn the established codes of the mainstream. In fact, our customers currently expect the item. How far can we take in which? Can we go high end? I might say yes. Whatever the segment is actually, we can do the item, however in our own way.”
Suggesting in which the firm’s ambitions from the large car market were far by dead, she added: “The separation [of Citroën] by DS presents us with enormous opportunities. the item has allowed us to redefine as well as clarify our aims for the brand with no limits as well as with nothing off limits.”
The DS 5 was the largest car in Citroën’s portfolio prior to the separation, although a type of the C6 is actually still sold in China.
At 4.85 metres long, the C-xperience is actually a similar length to the last C6. Its low height (1.37m), long wheelbase (3.0m) as well as swooping roofline may have been designed more for dramatic effect, however they are also a sign of the Citroën design team’s determination to continue the left-field design strategy kick-started out with the C4 Cactus in 2014. By comparison, a Ford Mondeo is actually 4.87m long as well as 1.5m tall as well as carries a wheelbase of 2.8m.
However, Citroën hopes in which the item can stand out by established class leaders such as the Mondeo as well as Volkswagen Passat by invoking a more grown-up type of the design flair in which has proved so successful on the C4 Cactus as well as in which will be applied to the fresh C3 when the item goes on sale later This kind of year.
the item is actually also no coincidence in which the C-xperience name references the CX, which was built between 1974 as well as 1991, winning the European Car of the Year trophy in 1975 as well as scooping more than 1.2 million sales during its lifetime. The CX was notable for — as well as named after — an aerodynamic profile in which bucked convention as well as set fresh trends when the item was originally launched.
The fresh C5 as well as C6 might benefit not just by striking external design however might also get a similarly uncluttered dashboard, large touchscreen as well as lounge-like chairs from the front as well as rear.
“Our core message is actually ‘Be different, feel Great’, as well as every car we build will embody in which philosophy,” said Jackson.
Citroën’s Advanced Comfort programme will be key, too. Although This kind of is actually likely to be introduced before the fresh saloons arrive, its basic tenet of using an all-fresh suspension system to put ride comfort at the heart of the vehicle’s make-up, while also filtering out external noise as well as vibration, brings Citroën back to its historical core strength of creating visually arresting cars in which prioritise comfort. Potentially, the item also gives Citroën a technological edge over its rivals, underpinning another core brand value established under Jackson’s leadership of offering cuttingedge technology.
“We contain the history as well as the DNA to build unique as well as rewarding cars,” said Jackson. “We want Citroën to be an attractive, aspirational as well as iconic brand, whichever segment the item is actually operating in.”
The success of a fresh C5 as well as C6 hinges on the cars being well-liked from the Chinese as well as Asian markets, where large saloon cars still sell well. Although the item is actually likely the cars might be sold in Europe as well, sales of large saloons have plummeted in recent years as buyers have switched to SUVs. The C5, for instance, sold 145,000 units in Europe in 2002 however just 14,000 last year. The C6, meanwhile, peaked at 7000 units in Europe in 2007 however sold fewer than 1000 units by the time the item was killed off in 2012.
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