Citroen C5 and also also also C6 saloons set for reinvention
Source : Citroen C5 and also also also C6 saloons set for reinvention
Citroen’s C5 and also also also C6 are on the verge of being reborn as distinctive-looking, high-tech, comfort-led cars
Citroën is actually set to re-emerge as the most distinctively styled mainstream brand within the entire world by launching a fresh large saloon at the start of the next decade — and also also also the fresh C-xperience concept hints at some of its themes.
The C-xperience was originally touted as a nonspecific concept looking at future design directions the firm could take. However, Autocar understands of which the idea has in fact been created to test reaction to a reborn Citroën C5 and also also also C6 family being launched and also also also to make a statement of which the company has no intention of retreating via the big saloon market.
Citroën CEO Linda Jackson has previously hinted at the firm’s ambition, recently saying: “We are a mainstream brand although hold the ability to overturn the established codes of the mainstream. In fact, our customers at This kind of point expect the idea. How far can we take of which? Can we go high end? I could say yes. Whatever the segment is actually, we can do the idea, although in our own way.”
Suggesting of which the firm’s ambitions within the large car market were far via dead, she added: “The separation [of Citroën] via DS presents us with enormous opportunities. the idea has allowed us to redefine and also also also clarify our aims for the brand with no limits and also also also with nothing off limits.”
The DS 5 was the largest car in Citroën’s portfolio prior to the separation, although a design of the C6 is actually still sold in China.
At 4.85 metres long, the C-xperience is actually a similar length to the last C6. Its low height (1.37m), long wheelbase (3.0m) and also also also swooping roofline may have been designed more for dramatic effect, although they are also a sign of the Citroën design team’s determination to continue the left-field design strategy kick-began with the C4 Cactus in 2014. By comparison, a Ford Mondeo is actually 4.87m long and also also also 1.5m tall and also also also features a wheelbase of 2.8m.
However, Citroën hopes of which the idea can stand out via established class leaders such as the Mondeo and also also also Volkswagen Passat by invoking a more grown-up design of the design flair of which has proved so successful on the C4 Cactus and also also also of which will be applied to the fresh C3 when the idea goes on sale later This kind of year.
the idea is actually also no coincidence of which the C-xperience name references the CX, which was built between 1974 and also also also 1991, winning the European Car of the Year trophy in 1975 and also also also scooping more than 1.2 million sales during its lifetime. The CX was notable for — and also also also named after — an aerodynamic profile of which bucked convention and also also also set fresh trends when the idea was originally launched.
The fresh C5 and also also also C6 could benefit not just via striking outside design although could also get a similarly uncluttered dashboard, large touchscreen and also also also lounge-like chairs within the front and also also also rear.
“Our core message is actually ‘Be different, feel Great’, and also also also every car we build will embody of which philosophy,” said Jackson.
Citroën’s Advanced Comfort programme will be key, too. Although This kind of is actually required to be introduced before the fresh saloons arrive, its basic tenet of using an all-fresh suspension system to put ride comfort at the heart of the vehicle’s make-up, while also filtering out external noise and also also also vibration, brings Citroën back to its historical core strength of creating visually arresting cars of which prioritise comfort. Potentially, the idea also gives Citroën a technological edge over its rivals, underpinning another core brand value established under Jackson’s leadership of offering cuttingedge technology.
“We hold the history and also also also the DNA to build unique and also also also rewarding cars,” said Jackson. “We want Citroën to be an attractive, aspirational and also also also iconic brand, whichever segment the idea is actually operating in.”
The success of a fresh C5 and also also also C6 hinges on the cars being well-liked within the Chinese and also also also Asian markets, where large saloon cars still sell well. Although the idea is actually likely the cars could be sold in Europe as well, sales of large saloons have plummeted in recent years as buyers have switched to SUVs. The C5, for instance, sold 145,000 units in Europe in 2002 although just 14,000 last year. The C6, meanwhile, peaked at 7000 units in Europe in 2007 although sold fewer than 1000 units by the time the idea was killed off in 2012.
Keep up with all the latest Paris motor show news, with all the latest reveals and also also also details here
by via Autocar RSS Feed