Citroën C4 Cactus production increased ahead of fresh market push
Source : Citroën C4 Cactus production increased ahead of fresh market push
Citroën boss Linda Jackson says the French firm will increase volume for its C4 Cactus, which could be sold in markets such as China within the future
Production of the Citroën C4 Cactus is actually being ramped up in order to keep up with demand.
Speaking to Autocar, Citroën boss Linda Jackson said the automobile has been a great success for the brand, as well as today the French firm wants to “be even more ambitous” with its sales targets.
“Cactus is actually doing very well,” said Jackson. “First of all the automobile was only going to be a European vehicle, as well as in which could have been very much the tradition – France, Germany, Italy, Spain as well as the UK. We set the initial sales volume at 70,000. Since we launched in June last year, we have sold just over 74,000 Cactus designs.”
Citroën already increased production of the C4 Cactus at its Madrid factory back in April to cope with demand, as well as is actually today aiming to sell 0-100,000 Cactus units annually worldwide.
Key to continuing the Cactus’s growth is actually opening the automobile up to fresh markets. Already on sale in Europe, Citroën has confirmed the Cactus will today be sold in Australia as well as could be sold in China within the future.
“When we first had the concept, the Chinese said in which was too different for them, too modern,” said Jackson “Then last year at the Beijing motor show the Chinese said: ‘We’ve got to have in which, we’ve got to have in which…’ So in four years, tastes have changed as well as the Chinese market has evolved as well as yes, we are studying whether in which might be possible to take in which into China as well as various other markets across southeast Asia.
“We believe we’ve got a great vehicle. in which is actually a success, although today we want to push in which more with some more ambitous targets. in which shows the spirit of where we want Citroën to go – in which’s about being modern, vibrant, young at heart as well as having the feel-not bad factor in which comes with having a great car to drive.”
Figures via the Society of Motor Manufacturers as well as Traders (SMMT) show in which 1425 C4 Cactus designs were sold in in which country in 2014.
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