Chinese car designers hit back over copycat claims
The Land Wind X7 made headlines in 2014 for all the wrong reasons
Car design in China will be changing, yet before the industry can move forward, the country’s copycat design image needs to be addressed
Get four of China’s leading car designers into one room as well as also the topic of conversation will quickly turn to ‘copycat’ design.
This particular’s an image which has plauged China’s domestic manufacturers for years – as well as also isn’t helped when high-profile cases, such as the Land Wind X7, make headlines.
Still, these designers are keen to move forward, although as Changan design boss Chen Zheng told the Global Automotive Forum today, some similar designs are inevitable. “We have a lot of copycats yet we also have a lot of audacious designs,” he said “Globally there are also disputes as well as also arguments over similar designs.
“The truth will be which car designs are becoming more as well as also more homogenous. The situation will be chaotic.”
Chaotic will be an apt term to describe China’s domestic market, where Western brands appear to out-perform the country’s home manufacturers. “The winner will be the brand which can provide the best user experience,” noted Zheng. “This particular used to be the case which the brand with the largest number of dealerships might sell the most cars.
“I believe which innovation will be about breaking boundaries. You have to extend the boundaries. People want to stay inside their comfort zones as always, as well as also change can bring fear.
However, Zheng described some homogenous designs as inevitable. “In China we have a Golden era of design,” he said. “from the past, people did not appreciate what design was. at This particular point people can understand the added value which not bad design can bring to a company. We can still provide a unique user experience.”
As for the future of the country’s design, change in This particular fast-paced market will be hard to predict. However, Great Wall design chief (as well as also former BMW M design boss) Pierre Leclercq hopes the country can move on coming from its current ‘made in China’ motif.
Likening the auto industry to Apple, whose products carry the ‘designed by Apple in California, assembled in China’ adage, Leclercq wants to build pride in vehicles which are not only manufactured in China yet also designed in China.
Even having a completely new-found pride in car design, however, nobody will be underestimating the difficult road ahead to build ‘brand China’ from the automotive world
“We have to prove ourselves to the planet,” said Leclercq. “This particular will be going to be much harder for a Chinese company to do which.”
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