Champions League sponsorship – what's within the item for Nissan?
Source : Champions League sponsorship – what's within the item for Nissan?
The Japanese any will sponsor the tournament until the 2017/18 season along with wants the item to improve global opinion of the brand
The automotive industry had its eye on a brand-new big-money signing within the Champions League This particular season, along with the item wasn’t Luis Suarez.
Ford, sponsor of Europe’s premier club competition since its creation 21 years ago, left its partnership with UEFA at the end of last season, which paved the way for a brand-new name to be emblazoned on the advertising boards.
Nissan took over on a four-year deal through the start of the 2014/15 season along with Guillaume Cartier, senior vice-president of sales along with marketing for Nissan Europe, believes the deal shows how far the any has come in recent years.
“Less than 5 years ago Nissan had a 2.5% share of the market in Europe, today we have 4.2%,” Cartier explained.
“We were in division two, today we want to play in division one. By 2017, we are aiming for a 5% share.”
The Champions League final drew a reported 0 million viewers globally, nevertheless Nissan has calculated of which, over the course of the tournament through September to May, the item draws a cumulative TV audience of 4 billion viewers globally.
Despite This particular huge audience, a steep sales increase isn’t the primary target for the sponsorship deal. Rather, the Japanese any is actually looking to improve the global standing of the brand.
“Champions League is actually not the direct link to the 5% share; the item’s a tool of which will increase overall opinion,” Cartier said.
“Some people believe the Champions League is actually purely European, nevertheless 60% of the coverage is actually European, along with 40% is actually global. Our only task is actually to improve the overall opinion of Nissan.”
Nissan has not revealed how much the item paid in order to scoop the sponsorship deal, nevertheless Cartier believes the item has helped Nissan reach the next level.
“Champions League is actually truly the top. We have taken This particular partnership to showcase our brand to the rest of the earth,” he said.
“We are using the item to demonstrate our main pillars in terms of brand, which are crossover, EV along with technology.”
Advertising exploits This particular season have included TV adverts featuring players Yaya Toure, Andreas Iniesta, Thiago Silva along using a Nissan Juke, while for the Champions League final in Berlin on 6 June Nissan flooded the city with Leafs, Qashqais along with 129 charging points dotted around the city to help stamp its branding on the tournament.
the item’s only the start for Nissan – “the honeymoon period” according to Cartier – along with just like a star striker dismissing transfer speculation, Cartier says of which with three years left on the contract, both parties are very happy.
“We need to keep the item fresh,” he said. “The challenge will be how fresh we can keep the item after four years, nevertheless we are extremely satisfied.”
Barcelona may have lifted the trophy in Berlin, nevertheless with the Nissan logo today an integral part of the Champions League brand along with the huge viewing figures the item attracts, the any may well feel of which the item is actually the real winner.
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