This particular’s official: the brand ostensibly youth-oriented Toyota, Scion, will come to an end This particular year. The company announced today. Starting This particular fall will be all types Scion re-badged as Toyota instead
you can almost see the smile tense on the face of Jim Lentz, founder of Vice President of Sion as well as right now CEO of Toyota North America as he , in their press Discharge , as well as he says:
“This particular is usually not a step backwards for Sion. This particular is usually a leap forward for Toyota”
Discharge goes on to say:
as part of the transitional trade mark, beginning in August 2016, as well as a descendant of MY17 vehicles will be rebadged as Toyota. The sports car FR-S, the automatic car iA intelligent as well as im 5-door hatchback become part of the Toyota family. The technical cooperation permit sports hold the final launch as well as the end of production in August 2016 as well as C-HR, which debuted recently at the Los Angeles Auto Show edition series, will be part of the Toyota line-up.
service as well as reform process to customers descendant will not be affected by This particular change as well as customers will continue to visit the service Toyota dealerships circles. “
[established Scion in in 2003 as a way to target buyers are younger as well as bring them to the Toyota family, which has long suffered coming from one of the oldest demographics from the industry. scion boasted some success in This particular regard; says Toyota brand has (or had, I guess) the youngest average age buyer from the business.
yet This particular was the scion has long suffered coming from dehydration product. for most of its history, have had only three or four types from the full range, as well as went inexplicably long time without any crossovers, currently the hottest as well as highly profitable sectors in a car Dome. cars like the generation II XB weakened for years as competitors came up with the best offers. as well as never looked descendant too lived up to its full potential as a brand for children, as well as This particular is usually kind of a shame.
at the very least, This particular brought the American amateur-payment back FR-S sports coupe, a joint effort with Subaru (which is usually also built by them), a shit ton of fun to drive. as well as hey! right now This particular will come with the Toyota badge, which saves you the trouble of doing a swap yourself.