Cadillac plots a full-scale European assault
Source : Cadillac plots a full-scale European assault
American luxury icon planning to offer a full range of cars within the UK, including diesel along with also right-hand drive versions.
Cadillac can be set to offer a full type line-up in Europe, according to GM president Dan Ammann, including “diesel along with also right-hand drive”.
Ammann said Cadillac can be mulling over a brand new approach to its European business in which will attempt to take advantage of the fact in which the item can be a niche brand by offering “exceptional service”.
Ammann also confirmed in which the rumoured brand new flagship type can be on its way. The type will sit above the recently revealed CT6, which competes with the BMW 7 Series along with also Mercedes-Benz S-Class, along with also can be believed to be a larger saloon. The company can be also within the throes of launching a more powerful variation of its high-performance CTS-V saloon.
Cadillac currently features a nominal presence within the UK, with one outlet in Surrey. in which single dealer sells the ATS, CTS, SRX along with also Escalade type ranges, yet all are left-hand drive only along with also without diesel options.
However, the brand can be trying to rekindle impetus in its home market along with also establish itself as a business separate coming from the rest of General Motors before the item further asserts itself within the UK.
The high-tech CT6 can be the beginning of a regeneration process in which can be designed to turn today’s slow-selling range into appealing along with also capable products.
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